1. November 29, 2011

    6 Ridiculous Types of People You Meet at Networking Events

    Networking events – place to make good contacts or waste of your time? Honestly, depending on the event and how you approach it, it could be either. But one thing’s for sure. Every event you attend will present you with the same ridiculous cast of characters. Sure they may look a bit different, but they’ll fit the mold. (Read more…)

  2. October 11, 2011

    How to Foster an Online Community

    Social media isn’t just about gathering as many customers as you can, like little prizes. It’s about establishing and maintaining a community. It’s one thing for a zillion people to click “Like” on your company’s page, but if they aren’t buying your products, who cares? (Read more…)

  3. October 5, 2011

    How to Monitor the Web for Brand Mentions

    Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company. (Read more…)

  4. September 7, 2011

    Use LinkedIn to Hire PR Pros

    LinkedIn can be described as Facebook for professionals. After building your personal and employment profile, you can find past co-workers and link to their profiles. You can add your resume, pictures, contact information, detailed job descriptions, and anything else you think will help you land that perfect job, either now or in the future. Friends on LinkedIn can write recommendations, interact on a Twitter-like feed (which can be directly linked to your Twitter account), and much more. (Read more…)

  5. July 18, 2011

    Networking Tips for Introverts

    Is it possible for an introvert to be a good networker? Absolutely. While extroverted people might have an easier time meeting up with strangers, introverts aren’t without their own set of skills that come in handy when networking. (Read more…)

  6. March 4, 2011

    How NOT to Respond to Angry Customers Via Social Media

    Social media has given consumers a powerful weapon for fighting back against brands that cause them problems. Now, whenever a customer has a complaint about a company, he (or she) can instantly launch a missile at the company when they Tweet about it, post a Facebook update, write a blog post, or use any other social media tool to let countless others know about their bad experience. (Read more…)

  7. December 3, 2009

    7 Ways to Position Yourself as an Expert

    Lack of credibility is one of the biggest obstacles companies have to overcome when doing business online. Let’s face it: Customers have their B.S. detectors on full alert when shopping online as they don’t want to get ripped off by some company they’ve never heard of. What does this mean for you? (Read more…)

  8. March 18, 2009

    Bookmark This! New and Improved PR Tools

    Searching the web high and low for effective tools to help public relations professionals, I found a number of new and improved resources that can be of benefit even to the most veteran flack. The one thing all of these tools have in common? They’re free. (Read more…)