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May 21, 2009
Can Public Relations Polish a Tarnish Image?
How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King. (Read more…)
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March 3, 2009
Weird Scenes Inside a PR Mine
There were five of us: three reporters, a Wall Street equity analyst, and me. We sat in the conference room chatting and drinking coffee. Mostly, we waited. (Read more…)