common sense

November 17, 2011
5 Easy Ways to Get Bloggers to Review Your Products

One way to get your product noticed is to have bloggers with good followings test and review it. And like anything else, there’s a certain protocol you should follow when pitching the idea to them. Here are 5 ways to go about it: (Read more…)
August 24, 2010
7 Costly Direct Marketing Mistakes

What’s the secret to success with direct marketing? It really all boils down to avoiding the common mistakes that kill other campaigns. By avoiding all the things you can do wrong, by default, you’ll be doing everything the right way. (Read more…)
December 26, 2008
Public Relations Basics: Dealing with Difficult Clients

Over the years, I’ve made friends with many people who work in the public relations industry. We’ll often talk on the phone about the PR business, exchanging stories and ideas. Recently I’ve had conversations with a number of these public relations pals, and all of them had a singular complaint: My clients are stupid. (Read more…)

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