10 Expert Strategies for Launching a PR Campaign that Gets Results
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Did you know that over 80% of consumers say they trust recommendations from journalists more than advertising? That’s just one reason why a strong PR campaign is essential for any business that wants to build credibility and attract customers.
Build a Stronger Relationship Between PR and Journalism
It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of contacts and demanding deadlines each day; they don’t have the time or energy to “do lunch,” especially with public relati… Read more