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May 18, 2009
Developing a Comprehensive Public Relations Strategy

Public relations is not just blindly writing press releases or pitching journalists, but a comprehensive strategy designed to promote your business. The following steps should help you determine whether or not your company has developed a comprehensive public relations strategy. (Read more…)
May 6, 2009
The PR Fuel Mailbag: Blogs, Online Press Rooms, Nosy Bosses, and More

Another dip into the PR Fuel mailbag produced a slew of interesting questions from readers. This time around we decide if public relations departments should have a hand in corporate blogs, how to get attention for an online press room, and other queries from the world public relations. (Read more…)
April 1, 2009
PR Fuel Mailbag: Public Relations and Blogs, Antagonizing the Media, and More

It’s time once again to dip into the old PR Fuel mailbag and see what PR Fuel readers have to say about the world of public relations. In this installment, we talk about public relations firms’ antipathy toward blogs. Plus we’ll learn about the some of the dangers when it comes to antagonizing the media. (Read more…)
January 6, 2009
Public Relations Basics: Boost Brand Recognition with Value-Added Content

The blog you’re reading is published by eReleases.com, a commercial press release service. PR Fuel is value-added content that also serves as contextual advertisement for the company’s services and keeps the company’s brand in front of potential customers. Value-added content, especially on a company’s web site, has become an easy, inexpensive public relations tool, allowing you to distribute new information about your company instantly. It is also increases brand recognition and promotes repeat visitors to your site. Here are few tips on how to get started providing value-added content online. (Read more…)
December 19, 2008
Blogs: The Public Relations Tool You’re Not Using

Although blogs are now a fixture on the media landscape, the public relations industry still doesn’t know how to deal with them. Public relation firms are either afraid of blogs, ambivalent towards them, or they treat them like a high school newspaper. The following seven tips should help public relations pros deal more effectively with the ever-growing (and beneficial) blog phenomenon. (Read more…)
December 15, 2008
Public Relations and Blogs: Controlling the Message

An era when data can be sent and received outside of traditional media outlets–via blogs, email, instant messaging, text messaging, camera phones, etc.–has created an atmosphere where truth is the prize. Those in the public relations industry must delicately balance the public’s right to know and a client’s right to direct its own message. And yes, there are ways to walk this internet-era tightrope successfully. (Read more…)

Developing a Comprehensive Public Relations Strategy

The PR Fuel Mailbag: Blogs, Online Press Rooms, Nosy Bosses, and More

PR Fuel Mailbag: Public Relations and Blogs, Antagonizing the Media, and More

Public Relations Basics: Boost Brand Recognition with Value-Added Content

Blogs: The Public Relations Tool You’re Not Using

Public Relations and Blogs: Controlling the Message

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