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August 11, 2011
How to Write Perfect Email Pitches
Ah, the perfect email pitch. If such a thing exists, it’s extremely hard to nail down. And even a “perfect pitch” would need to be altered depending on who you’re sending it to, so it’ll never be the same. (Read more…)
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March 18, 2009
Turning Other People’s PR Lemons Into PR Lemonade
Very few companies get PR. Many think a press release is a high-resolution PDF created on company letterhead that looks pretty. (Read more…)