PR Fuel: PR News, Views, & Stews

Posts Tagged ‘accuracy’

September 4, 2012

The 5 C’s of Quality Press Release Writing

If you’ve followed this blog for a little while, you know that press release writing is one of the major topics I cover here. It’s a very important topic to me, and I truly believe that becoming a better press release writer can do wonders for your PR efforts. (Read more…)

May 12, 2009

Public Relations Basics: Speak Slowly and Carry a Big Stick

One of the joys of writing PR Fuel is that it helps me think through my own public relations failings. By putting ideas down on paper — OK, a computer screen — I’ve helped improve my own public relations skills immensely. That’s part of why I’ve come up with a set of rules for dealing with reporters during phone interviews. Hopefully, I can follow them. (Read more…)