The Art of Storytelling on Social Media

It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there?

It really comes down to storytelling or rather starting and continuing great conversations with your fans and customers. You don’t need to have majored in fiction writing or journalism either, everyone can become a great storyteller by being honest, forthright, and, sometimes, vulnerable. Let’s take a look at a few ways to incorporate great storytelling into your strategy.
·      The News—If there is a current event happening that relates to your business, write about it. Write your story so that this abstract news event now becomes relevant to your audience. A great example would be the recent ruling on gay marriage where companies targeted their stories in support of the LGBT community.
·      Mistakes—We all make them and sharing one from your experience makes you and your company relatable and human. You will find that sharing a story about a problem you had means you are suddenly a part of the community and not just advertising to the community.

·      Real Life—Talk with your customers and ask if you can highlight their story with your company. Use data to back up their experience. You can also create a story based on previous experiences related to you by customers.

·      Images and Video—Don’t think that storytelling is necessarily all text. Consider your audience when developing your story. Think about how they would most like to “read” your story. It might be a short video or a series of beautiful images. Vary how you deliver your message to see the best results.

Large group of friends at a party get together house drinking beer chatting storytelling gossipingRemember that good storytelling should change the way people feel because they require an emotional investment. A story should also change the way patterns of thought and hold the interest of the reader. Going forward, your story should help to shape your reader’s behavior and encourage the reader to take action. Always end a great story with a call to action.

After you have begun the storytelling as content marketing process, take a look at your data to see how your visitors are relating to your message. Incorporate that data and tweak your methods to encourage the most interactions.

Are you a great storyteller? Tell us your thoughts in the comments.

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. Download Five (5) Free PR and Press Release eBooks ($67 Value) here:

Storytelling on social media is a great topic to discuss. Adding personal anecdotes and small elements that show your organization’s personality and charisma adds to the personification of organizations and leads to a deeper connection with their clients and will in return be lucrative in the future. I also think that sometimes featuring a social media post once a month or on a regular basis can add morale and demonstrate your values. It is possible that your social media can be a feature of an employee that goes above and beyond that wants to share why they are a part of the organization or possibly a client that feels comfortable sharing the details of the case study and why they were happy with the results. To add to your analysis of sharing relevant news, this can also be applied to promoting events put on by your organization and other organizations that you believe are relevant to your audience. It can also be used to create a discussion with clients and consumers to evaluate what needs are to be met and what they are interested in. This allows you to determine how you can tailor your strategic communication plans to meet the individualistic needs of your consumer or client.


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