Yahoo! Fantasy Football Crash — A Lesson in Crisis Management

Fun facts: It’s estimated by the Fantasy Sports Trade Association that upwards of 34 million people are playing fantasy football this year in the U.S. and Canada. This is up by approximately 60 percent in the last 5 years. In fact, if you are a male, odds are 1 in 5 that you are playing fantasy football. I think … Read more

How to Restore Confidence in Your Customers When You’ve Failed

Well, you goofed. Big time. The Twitterverse is ablaze with anger, your Facebook feed is filled with seething rage, and the national news has even given the story airtime. Your face is red and soon your profit margins will be, too! Unless you do something.

But is there any coming back from a huge faux pas like … Read more