Headline Tune Up - Free Headline Rewrite Beta
The bulk of press releases fail or succeed based on their headline and opening paragraph.
Why? It's simple math. Newspapers are laying off staff. There are fewer journalists expected to produce an equal or greater number of articles. These journalists must skim headlines with a greater degree of brevity.
Headline as Billboard
Just the facts. Journalists will not entertain clever/boring/irrelevant headlines. You need to articulate your hook and get as much information as possible into as small amount of headline real estate as possible. Your headline should not be tacked on but a thoughtful synthesis of your press release.
Rules:
You don't need to be an eReleases customer.
Please limit yourself to one headline rewrite a month.
We don't accept material that is deemed adult, offensive, or litigious in nature.
Headlines are returned by email. Please allow two to three business days to receive your free press release headline rewrite.
Sincerely,
Mickie Kennedy
Founder & President
eReleases Press Release Distribution
Direct: 410-679-1792
Toll-Free: 800-710-5535
Follow me: http://twitter.com/ereleases
LinkedIn: http://www.linkedin.com/in/publicity
Blog: http://www.ereleases.com/prfuel/
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Press Release Tips
eReleases founder Mickie Kennedy has sent more than 15,000 press releases.
This 30-minute interview reveals his best tips.
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Money Well Spent
"Our eReleases press release brought us numerous travel blog mentions, inquiries from Southern Living Magazine, 2-page local newspaper article and an wonderful side-bar feature in Sport Diver Magazine which will be published early next year. Our investment in eReleases was money very well spent!"
4 months later... "a quick update... The blog activity from our September press release also landed us a back-cover mention in Travel Weekly in the "What's New, What's Hot" feature segment. We are still taking orders from that article. Thanks again."
Steve Wilson, www.YourBagTag.com5 Interviews & WSJ
"We have used both big name newswire services and online free ones. We sent our first release with you last month, and got a better response than any other press release services. Our press release was actually READ by real people. We have gotten 5 magazine and newspaper interviews, plus one TV interview in less than 3 weeks - these include the Wall Street Journal. There are more in the pipeline. Totally impressed, will use again without a doubt. Thanks for having a great service that small businesses can afford!"
Sethina Edwards, President, MomMD.com, www.mommd.com