Press Release Examples
Press releases remain one of the most effective ways to generate media coverage, build brand awareness, and communicate important news to your audience. But with thousands of press releases distributed daily, how do you make yours stand out?
The key is studying what works. We’ve analyzed hundreds of press releases from 2025 to bring you 15 examples that generated significant media coverage, drove engagement, and delivered real results for businesses of all sizes.
What Makes a Press Release Brilliant in 2026?
Before diving into our examples, here are the key elements that separate standout press releases from the noise:
- Newsworthy angle: Each release addresses something genuinely interesting or important
- Clear value proposition: The benefit to readers/customers is immediately apparent
- Data-driven insights: Concrete numbers and metrics that add credibility
- Strong headlines: Compelling, specific titles that grab attention
- Strategic timing: Released when the news is most relevant
- Media-ready format: Easy for journalists to extract quotes and information
Now, let’s examine 15 press release types that exemplify these principles.
Retail Store Opening
Beantown FlairLink to the example press release.
What Made It Brilliant: This local Boston business made their grand opening newsworthy by connecting it to Boston’s cultural identity and the historic significance of Faneuil Hall Marketplace. The release includes specific event details, featured artists, and a clear mission statement about diversity and belonging. Takeaway: Local businesses can generate meaningful coverage by connecting personal stories to cultural and community impact. |
Technology Startup Program Launch
Siemens for StartupsLink to the example press release.
Takeaway: Program launches succeed when they include concrete examples and show real partnerships already in progress. |
Industry Award Program Launch
Puratos IBIE 2025 Awards and InnovationLink to the example press release. What Made It Brilliant: Puratos made their trade show presence newsworthy by combining multiple award wins (industry honors at IBIE 2025), new product launches, and the unveiling of their Industrial Pilot Bakery developed with AMF Bakery Systems. They positioned innovations as solving real customer challenges like “rising production costs” and “clean label reformulation.” Takeaway: Trade show announcements work best when they combine awards, product launches, and customer-focused problem-solving rather than just booth presence. |
Grand Opening
Klutch CannabisLink to the example press release. Takeaway: Retail openings become more newsworthy when they connect to local history and cultural significance. |
Brand Partnership
Popeyes x Hot OnesLink to the example press release.
What Made It Brilliant: Popeyes made their brand collaboration newsworthy by positioning it as a “first-of-its-kind menu collaboration” with a viral YouTube series, creating three menu items with varying heat levels, and including a custom reunion episode featuring celebrity Keke Palmer. Takeaway: Brand partnerships succeed when they create cultural moments that span multiple audiences and include exclusive experiences fans can’t get elsewhere. |
Restaurant/Entertainment Venue Opening
Netflix Bites VegasLink to the example press release. What Made It Brilliant: Netflix made their restaurant opening newsworthy by connecting it to popular shows, including celebrity appearances from Netflix stars, and creating unique menu items inspired by specific content. They positioned it as part of Netflix’s broader experiential strategy. Takeaway: Entertainment venues succeed by creating clear connections between the experience and popular culture content. |
Corporate Headquarters Opening
Acer Pan AmericaLink to the example press release. What Made It Brilliant: Acer elevated their headquarters move by emphasizing their 40-year Silicon Valley history and the strategic significance of establishing a “permanent home” in Santa Clara. They included specific building details and executive quotes about growth. Takeaway: Corporate relocations become newsworthy when they emphasize continuity, growth, and strategic market commitment. |
Product Design Award Recognition
Generac Red Dot Design AwardsLink to the example press release. What Made It Brilliant: Generac made their design awards newsworthy by emphasizing the prestigious Red Dot Awards’ global credibility (since 1954), explaining how their products (XG Series generator and PWRcell2 energy storage) combine minimalist aesthetics with functional innovation, and positioning the wins as validation of their design leadership. Takeaway: Award wins become more newsworthy when you emphasize the award’s prestige and connect design excellence to functional benefits. |
Strategic Technology Partnership
NINJIO and Defendify AllianceLink to the example press release. What Made It Brilliant: NINJIO made their partnership announcement newsworthy by timing it with Black Hat USA 2025, addressing a specific market pain point (managing multiple security vendors), and positioning the collaboration as shifting from “fragmented point solutions to a coordinated defense strategy.” Takeaway: Technology partnerships succeed when they clearly solve specific customer pain points and are announced at relevant industry events. |
Mega-Round Unicorn Funding
DatabricksLink to the example press release. What Made It Brilliant: Databricks made their >$100B valuation newsworthy by connecting it to new product launches (Agent Bricks, Lakebase) and strategic partnerships with major tech companies. They emphasized the Series K designation and plans for AI acquisitions. Takeaway: Massive funding rounds require connecting valuation milestones to concrete product developments and strategic initiatives. |
Real Estate Community Opening
Richmond American Homes – Auburndale at The WoodsLink to the example press release. What Made It Brilliant: Richmond American made their housing community opening newsworthy by emphasizing professionally curated fixtures, specific event programming, and clear value proposition for homebuyers. They included practical details about tours and refreshments. Takeaway: Real estate openings succeed when they emphasize unique value propositions and create compelling reasons to visit in person. |
Private School Opening
Harrow International School New YorkLink to the example press release. Takeaway: Educational institution openings work when they combine historical prestige with innovative approaches and strategic location advantages. |
Consumer Technology Product Launch
Baseus CES 2025 Product LineupLink to the example press release.
What Made It Brilliant: Baseus made their CES product launch newsworthy by emphasizing their CES Innovation Awards recognition, highlighting specific product innovations (MiFi Power Bank, docking stations), and positioning their products as solving real user problems with “outstanding design and fashionable appearances.” Takeaway: Technology product launches succeed when they combine innovation awards with specific problem-solving benefits and impressive user metrics. |
Restaurant Chain Location Opening
Hawaiian Bros Corpus ChristiLink to the example press release.
What Made It Brilliant: Hawaiian Bros made their franchise location opening newsworthy by emphasizing their rapid growth (fastest growing restaurant chains), specific grand opening promotions (first 100 customers get gifts), and their unique cultural positioning around the “Aloha Spirit” and treating customers as ‘ohana (family). Takeaway: Restaurant chain openings work best when they combine growth narrative with specific cultural values and compelling customer incentives. |
Digital Analytics Platform Update
Quantum Metric Spring 2025 LaunchLink to the example press release.
What Made It Brilliant: Quantum Metric made their product update newsworthy by positioning it as removing complexity from digital analytics, introducing AI-powered innovations (Felix AI User Summaries), and providing concrete benefits like “democratizing data for product, technology, analytics, marketing, and customer support teams.” Takeaway: B2B product launches succeed when they clearly articulate how new features solve specific business problems and democratize access to complex tools. |
Key Takeaways for Your Press Releases
After analyzing these successful examples, here are 10 actionable insights for your press releases:
- Lead with achievement, not process – Focus on what you accomplished and why that’s important, not how you did it
- Include specific metrics – Numbers add credibility and make stories concrete
- Connect to broader trends – Show how your news fits into larger industry or cultural movements
- Add human elements – People connect with stories about real individuals and their motivations
- Provide visual assets – Include photos, logos, or graphics that make your story more shareable
- Time releases strategically – Consider industry events, news cycles, and competitive announcements
- Write for your audience – Different industries and publication types have different style preferences
- Include forward-looking statements (where appropriate) – Help journalists understand what comes next
- Make information accessible – Avoid jargon; explain complex concepts in simple terms
- Prepare supporting materials – Have additional facts, quotes, and context ready for interested media
The Evolution of Press Releases in 2025-2026
These examples show how press releases have evolved beyond simple announcements. The most successful releases in 2025-2026 serve multiple purposes: they inform, they position, they build relationships, and they drive action.
Whether you’re a startup announcing your first funding round or an established company launching a new product, the principles remain the same: lead with news value, support with credible information, and make it easy for your audience to understand why they should care.
The companies featured here – from tech giants like Databricks to local businesses like Beantown Flair – prove that with the right approach, any organization can create a press release that cuts through the noise and delivers real results.