According to a recent report, 68% of journalists say press releases are the most useful source for generating new content. That shows press releases still work, but only if you know how to use them. The key is knowing where to send press releases so they reach the right audience.
When done right, press release distribution can lead to media coverage, more website traffic, and stronger brand awareness. But without a smart strategy, your press release might never get seen.
Here at eReleases, we help small businesses and startups get their news in front of real journalists through trusted national networks. In this blog post, we’ll show you where to send your press release and how to make smart choices based on your goals, industry, and budget.
Start With a National Newswire
A national newswire is a service that distributes your press release to media outlets, journalists, websites, and databases across the country. It’s one of the most effective ways to get your news in front of a large audience.
At eReleases, we partner exclusively with Cision PR Newswire, the most respected and widely used newswire in the U.S. This gives your press release access to a vast media network that includes:
- Over 550 content systems
- More than 3,000 newsrooms
- Upwards of 4,500 websites
This kind of reach is nearly impossible to get on your own. In fact, every press release we send comes with guaranteed placement on up to 300 news and media sites, giving you a strong foundation for visibility, SEO, and credibility.
So, starting with a national newswire ensures your release gets the attention it deserves from the people who can share your story with a wider audience.
Target Journalists and Media Lists
Sending your press release to everyone you can find may sound like a good idea, but the reality is that it rarely works. Journalists get hundreds of emails a day, and if your news isn’t relevant to them, they won’t open it.
Instead, focused targeting is key. At eReleases, we build curated media lists to make sure your press release reaches the right people. We hand-select contacts based on industry, topic, and audience, so your story lands in front of journalists who are actually interested.
We also have access to a database of 1.7 million media contacts, including over 700,000 bloggers and social media influencers. This allows us to create a custom distribution plan that gives your press release the best chance of being read, picked up, and shared.
Targeting the right people, not just more people, is what turns a good press release into real media coverage.
Email Pitching to Industry-Specific Reporters
Reaching out to industry-specific reporters can make all the difference in getting your story noticed. These journalists cover topics directly related to your business, so they’re already interested in the kind of news you’re sharing. Instead of casting a wide net and hoping for the best, targeted outreach gives your press release a better chance of being picked up and turned into a story.
Here at eReleases, we make this process easier and more effective. Our PR Pro plans include a Cision Influencer List, which helps get your release in front of the reporters, bloggers, and influencers who actually care about your topic. These are the people who write regularly in your niche, and they’re much more likely to act when something relevant hits their inbox.
This focused strategy leads to better results. You’re not just sending your news – you’re putting it directly in the hands of the people most likely to publish it. That’s real press release distribution power.
Don’t Forget Search Engines
These days, search engines play a major role in how your press release performs online. A well-optimized release can appear in search results for days, weeks, or even longer, driving traffic and visibility long after it’s been published. But to make that happen, it needs to be formatted correctly, include the right keywords, and have metadata that signals relevance to search engines.
We always optimize every press release for SEO the right way. That means using proven, ethical strategies, so no keyword stuffing, hidden text, or other black hat tactics that could hurt your credibility. Instead, we focus on clarity, structure, and keyword placement that helps search engines understand and rank your content.
From headlines and subheads to anchor text and tags, we handle the technical details so your press release is positioned for online success. When combined with our national distribution, this gives your news the strongest possible chance of reaching both people and search engines alike.
Get Support From Editors, Not Salespeople
It’s important to mention that your press release needs more than just wide distribution; it also needs to be clear, compelling, and easy to read. A strong headline and tight editing can make the difference between getting picked up or ignored. That’s why eReleases gives every press release a full editorial review before it goes out.
We don’t rely on salespeople to scan your copy. Our team includes trained editors who review each release for:
- Grammar
- Structure
- Tone
- Clarity
- Keyword use
We also optimize your headline to boost visibility and open rates. These edits help ensure your message comes through clearly and makes a strong first impression.
This editorial process is a key reason our clients see success. Your press release will be more than just published – it will be polished and ready to perform.
If you want more than a distribution service, choose a team that takes editing seriously. Our editors give every press release the time and attention it needs to stand out in a crowded media landscape.
Where to Send Press Releases for Maximum Impact
To sum up, knowing where to send press releases is just one part of the puzzle. You also need effective press release strategies that put your news in front of the right people. At eReleases, we combine targeted distribution, expert editing, and top-tier media access to help you maximize PR reach.
If you want to get your news seen by journalists, bloggers, and search engines, partner with the team that delivers real results. Get started with eReleases today.