Very simply, PRWeb/iReach is cheaper because it only reaches online news websites. Unlike eReleases, PRWeb doesn’t distribute your release to the millions of other journalists who work for non-online media.
PR Newswire/Cision owns a web-only press release service (PRWeb, formerly iReach) in addition to its newswire direct to journalist service. And yes, prices are cheaper but this is web-only platform.
PR Newswire points out that this service “is PR Newswire’s Do-It-Yourself platform for customers only interested in online news distribution, SEO and lead generation. It is ideal for customers who want to reach consumers directly and are not interested in media pickup…
However, if you are looking for a more targeted media reach, wider online distribution, advanced targeting, disclosure distribution and more, become a PR Newswire member…“