What makes some press releases succeed while others fail?

A press release that is newsworthy is what works, and then only some of the time. Announcing that you’ve put your cyber-shingle out on the web very rarely cuts it unless your services are unlike anything else on the Internet.

However, it is worth taking a chance … and for good reason. The client appearing in Bride and named “Female Entrepreneur of the Year” by Minorities In Business magazine announced her gift shop through our service. On the surface, you wouldn’t expect this press release to be that successful.

However, a busy editor under deadline who needs an anecdote or wants to humanize a story will turn to good examples he’s recently seen, sometimes regardless of your press release’s newsworthiness. Being in the right place at the right time happens a lot in the world of PR.

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