Is it Time to Fire Your PR Agency?
When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need t… Read more
4 Signs Your Brand is Outdated
Branding is something that a lot of companies seem to take the “set it and forget it” approach with. But times are always changing. Your business is changing, your customers are changing, and the way you communicate with one another is changing too. With that in mind, it only makes sense that y… Read more
Choosing the Target Audience for Your PR Campaign
Imagine your client is an opera singer who has been lauded for excelling at a challenging role. Right now she’s only famous inside her native country, but she has hired you to elevate her to worldwide fame. Or perhaps your company’s India branch has been accused of labor violations, and it… Read more
5 Steps for Creating a Public Relations Strategy
Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise. Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counti… Read more
PR Measurement Tips to Grade Your Campaign’s Performance
Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results?
PR measurement is essential to grading the performance of your campaign. Unfortunately, not all PR professionals measure their campaigns, and of those that do, there’s not real… Read more
Build a Stronger Relationship Between PR and Journalism
It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of contacts and demanding deadlines each day; they don’t have the time or energy to “do lunch,” especially with public relati… Read more