Subject Line Mistakes to Avoid when Sending Emails

Why Email Subject Lines Are Important

Chances are that email is one of your most frequently used communication tools. You probably use it to send your press releases to reporters and to market to your customers and prospects.

One of the most important parts of any email is the subject line.

Avoiding certai… Read more

The PR Fuel Mailbag: Press Releases as Email Attachments, Expert Quotes, and Loudmouth CEOs

Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do?

A: I’m going to stick with my gut and suggest that you don’t send out the release as an attachment. The reasoning here is simple: 1.) Em… Read more

Public Relations Scams: How to Avoid Press Release “Newsbaiting”

Press Release Spam and Newsbaiting

Gone are the days when members of the media are the only people reading your press releases. Thanks to the online distribution model, press releases are now transmitted to thousands of web sites and millions of e-mail inboxes. This is certainly the heyday for easy mass d… Read more