Evaluating Media Opportunities Properly to Avoid Negative Coverage

When you’re constantly on the prowl for media opportunities, it’s tempting to take anything and everything that’s offered to you. But while most media opportunities do yield positive results, there are those rare occasions when things go bad. Sometimes, an interview might unexpectedly go south or an a… Read more

The 10 Commandments of Branding

What does it take to build a brand that’s memorable…a brand your target market can trust and connect with? If you keep these 10 commandments of branding in mind, you’ll be well on your way to achieving your business objectives.

1. Brands aren’t built overnight – The success of a brand isn’t measured i… Read more

Everything You Need to Know to Nail Your Media Interview

Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damag… Read more