Headline Writing: Our Best Tips and Tricks for Effective PR Headlines

It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself.

The sad reality is that headlines are often treated as an afterthought, even though 8 out … Read more

Public Relations Research Tools on the Web

Research obviously plays an important role when it comes to public relations. Yet it’s surprising how many folks who work in the PR industry seem unfamiliar with the most effective web-based research tools. The following is a list of a few general research tools, some better known than others, tha… Read more