Using Plain Language in Public Relations

The Importance of Using Plain Language in Public Relations

Using plain language to communicate with journalists is not considered bland but effective. Whether your public relations campaign targets community or business publications, it is unlikely that reporters reviewing your press kit will be f… Read more

Exploring the Audio-Visual Side of Public Relations

Television interviews with great visuals instantly grab viewers’ attention. Yet many public relations firms fail to plan their visual content before approaching TV producers. In a multi-media world, public relations isn’t just about text-based press releases or well-written speech… Read more