7 Tips for Writing a Great Op-Ed
I’ve always thought the op-ed was one of the most underrated PR tools. A well-written op-ed piece can be useful for newsjacking, getting your name out there, stirring up controversy, and establishing yourself as an expert in your field. Unfortunately, many people either don’t know how to write an op-ed, … Read more
Five Reasons to Use Blogs as Public Relations Tools
A post on Kevin Dugan’s Strategic Public Relations blog (http://prblog.typepad.com) recently caught my eye. Dugan discussed an article longtime online marketing genius B.L Ochman highlighting ten “examples of sites, campaigns, and companies that are crying out for blogs.” Th… Read more