Public Relations Tips: How to Deal With Journalists’ Egos
I recently received an interesting email from a PR Fuel reader that serves as an interesting public relations talking-point: “I recently emailed a press release to a newspaper writer and then followed up with a call. The writer said she doesn’t pick up email but was interested because of the … Read more
Preparing the Perfect PR Pitch
OK — you’ve found the story. You’ve lined up a positive quote from within your company — and maybe (if you’re playing in the big leagues) a favorable comment from a professional business analyst. You have the facts, the figures, and the human interest that transforms fac… Read more