How to Format a Press Release

How to Format a Press Release Properly

A journalist may have 50-100 press releases come across their desk every day. If you want your story to be covered, it’s important to have your press release formatted correctly, so it’s easy for journalists to read.

But, writing a press release can be a little confusi… Read more

5 Subtle Techniques to Make Your Press Releases More Readable

Do you struggle with getting people to read your press releases? Maybe it’s not that the content is bad. Maybe it’s that you’re not presenting the content in a way that’s appealing to your audience’s natural reading tendencies.

Countless studies have been performed that track the way people read content … Read more