Building PR Goodwill Through Community Equity
Facing a potentially damaging newspaper investigation, a Fortune 500 company fully expected to be forced to relocate one of its primary facilities. The story turned out to be just as bad as everybody had feared. But the outcome did not. The community rallied in support of the company, vilifying the newsp… Read more
Public Opinion Matters in Public Relations
You’re trying to improve job recruiting and retention. You’re worried about local backlash over your expansion plans. You’re about to launch a new product or service. The next step is finding out what your audience is thinking. If you try to guess, you could waste a lot of time and mone… Read more