The 3 Goals of Every Email You Send to a Reporter
Every time you write and send an email to a reporter, there’s a purpose behind it. Every email has certain things that you want it to achieve. And how effectively you’re able to achieve those things determines how successful your PR efforts will be.
From my experience, there are 3 main goals you have every ti… Read more
5 Subtle Techniques to Make Your Press Releases More Readable
Do you struggle with getting people to read your press releases? Maybe it’s not that the content is bad. Maybe it’s that you’re not presenting the content in a way that’s appealing to your audience’s natural reading tendencies.
Countless studies have been performed that track the way people read content … Read more
5 Tips for Writing a Strong Case Study
Writing a case study is a great way to increase credibility with potential clients. Follow these tips to produce one that works the way it’s supposed to!
- Write a headline focused on results. As in all types of writing, the headline will either grab your reader’s attention or cause them to move on. Sin