Funny & Fearless: How it can Work for You on Social Media

Wait, wait! Don’t run away just yet. There is a way for your business to show a little personality and be funny on social media. Granted, there have been jokes that have bombed by well-known businesses, but overall, posting a joke will have your customers laughing and will garner you new fans. To be successf… Read more

PR Measurement Tips to Grade Your Campaign’s Performance

Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results?

PR measurement is essential to grading the performance of your campaign. Unfortunately, not all PR professionals measure their campaigns, and of those that do, there’s not real… Read more