The 6 Essentials of Speechwriting

As a PR pro, you may find yourself called upon to write speeches. Whether you’re writing a speech for your company’s president to give at an awards ceremony, a political speech for the country’s President to give in front of the Joint Chiefs of Staff, or a hastily written apology speech when someone in your c… Read more

Irrational Hubris?

Richard W. Edelman, the president, chief executive officer and namesake of Edelman Public, is a very happy man.

“In a world where we don’t have a belief in a single source, you don’t have a Walter Cronkite anymore. PR is the discipline on the rise,” Edelman told attendees last we… Read more