About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial.… Read more
Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Press releases can help you reach a broad audience of potential customers. You can boost brand awareness, highlight your value, and draw in leads.… Read more
Are you struggling to reach your target audience? Without a strong digital marketing strategy, it’s difficult to stand out from the crowd. With digital press releases, you can generate awareness and increase your online exposure.
Posting press releases online could giv… Read more
The most efficient way to maximize the value of your press release is to work with a quality press release distribution service to send it out to a wide audience of targeted journalists. The best ones, like e… Read more
An effective press release will give you the attention of the general public through its media coverage. It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your poi… Read more
Press coverage remains one of the most powerful ways to boost your business’s credibility, reach, and bottom line in 2025 and beyond.
While paid advertising and social media marketing dominate many marketing strategies, earned media through pr… Read more
It’s difficult to get a reporter’s attention these days. They are constantly being pitched new stories and pitches that they can’t possibly cover. It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! We’re going to g… Read more
Are you wondering how you can make your press releases work on social media? Creating a social media press release, in addition to your normal press release, is a great way to make the most of your press releases by sharing them with a wide audience online.
If you want to b… Read more
So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. What’s wrong?… Read more
Issuing press releases when you have news about your company is a surefire way to get the information out to the public. If you own a small business, building your brand awareness and boosting engagement is essential to bringing in business. … Read more