How to Write a Press Release for an Event With Persuasive Language

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How to Write a Press Release for an Event

In 2024, 86.4% of event organizers are aiming to maintain or boost the number of in-person events. The goal then is to increase event attendance. Writing a press release is a great way to boost your event marketing efforts.

However, crafting a compelling press release for an event requires more than just announcing the details. It’s about captivating your audience, enticing them to not just attend but to be excited about the event. Persuasive language can be a powerful tool in achieving this goal.

If you’re interested in learning how to write a press release for an event that will get noticed, you’re in luck.  Keep reading below to discover how you can ensure your next event attracts the attention it deserves.

Start With an Attention-Grabbing Headline

If you’re not sure how to write a press release for an event, start at the very beginning, the headline. The headline is a crucial component as it’s the first thing readers see. A good headline needs to grab attention immediately.

Reach More Journalists

Start with an attention-grabbing headline that summarizes the event and piques curiosity. Use words that evoke emotion or create intrigue. For example, you could use words like “exclusive,” “exciting,” or “one-of-a-kind” to describe the event.

Keep the headline short and to the point, ideally under 10 words. Make sure it clearly conveys the essence of the event and entices readers to learn more. A well-crafted headline sets the tone for the rest of the press release and can make a big difference in getting people interested in your event.

Create a Strong Opening

The next step in how to write a press release for an event is your opener. Like your attention-grabbing headline, this part should also focus on grabbing the reader’s attention and getting them interested in your event.

Create a compelling statement to highlight the event’s significance or uniqueness. Use descriptive language to create excitement and curiosity. This approach will draw readers in and make them eager to learn more about what your event has to offer.

Keep the opening brief to maintain the reader’s interest. Aim for 1-2 sentences.

Provide the Event Details

Providing clear event details is essential in your press release. Include the event’s date, time, location, and purpose. Be specific and accurate to avoid confusion.

For example, mention if it’s a virtual or in-person event and if there are any special instructions or requirements. Include a brief overview of what attendees can expect, such as keynote speakers, workshops, or entertainment.

Make this information easy to find and understand, as it helps readers decide if they want to attend. Always double-check your details for accuracy and consistency. This ensures that readers have all the information they need to consider attending your event.

Mention Unique Event Selling Points

Highlighting unique selling points in your press release format can make your event stand out even more. These are aspects that differentiate your event from others and attract attendees.

Identify what makes your event special. This can include aspects such as:

  • Exclusive access
  • Innovative content
  • Renowned keynote speakers
  • Engaging workshops
  • Interactive activities

Emphasize these USPs early in your press release to grab attention. For example, if your event offers a rare opportunity to network with industry leaders, mention this upfront.

Use descriptive language to paint a vivid picture of the experience attendees can expect. Showcasing your event’s USPs can generate excitement and compel readers to attend.

Highlight Speaker or Performer Information

Highlighting speaker or performer information in your press release can enhance the event’s appeal and credibility. Focus on their credentials, expertise, or popularity. Mention any notable accomplishments or awards to build credibility.

You can also include a brief bio or background information to give readers a sense of who they are. If they have a unique or compelling story, share it to pique interest.

Emphasize how their participation will benefit attendees, such as gaining insights from industry leaders or being entertained by a well-known performer.  This information can help attract attendees who are interested in learning from or being inspired by these individuals.

Explain the Benefits of Attending

One of the best ways for how to write a press release for an event that gets noticed is by telling potential attendees what they will encounter at your event. Outline how attendees will gain valuable knowledge, skills, or experiences. Mention networking opportunities with industry experts or peers.

You can also highlight any exclusive access or special offers available only to attendees. Emphasize how attending can help attendees solve problems or achieve their goals. For example, mention if there will be workshops to improve skills or presentations on industry trends.

As much as 39% of event-goers cite FOMO as a main element in deciding what events to attend. Make it clear why attending your event is a unique and valuable opportunity that should not be missed.

Utilize Quotes

Utilizing quotes in your press release boilerplate can add credibility and interest. Include quotes from organizers, speakers, or attendees to provide different perspectives and insights. Use quotes to emphasize key points or endorsements, such as the value of the event or the expertise of the speakers.

For instance, a quote from a speaker could highlight the relevance of their topic, while a quote from an attendee could showcase their positive experience at a past event. Quotes should be brief, impactful, and relevant to the content of your press release.

Incorporate Appropriate Visuals

Writing a press release doesn’t just involve words. Incorporating appropriate visuals in your press release can significantly enhance its appeal and effectiveness. Include images, infographics, or videos related to your event to make the content more engaging and visually appealing.

Visuals can help convey information quickly and effectively, making it easier for readers to understand and remember key details about your event. Use visuals that are relevant and high-quality to maintain a professional appearance. Additionally, press releases with photos receive up to 6 times more engagement.

Include photos of past events, speakers, or venues to give readers a glimpse of what to expect. Visuals should complement your text and help reinforce your message, making your press release more impactful overall.

Employ Social Proof

Employing social proof in your press release can increase credibility and persuade readers to attend your event to increase event attendance. Include testimonials from past attendees and speakers to showcase positive experiences and endorsements.

Use statistics or data to highlight the popularity or success of previous events. Mention if your event has a high attendance rate or positive feedback from attendees. You can also incorporate social media mentions or reviews to demonstrate a strong following or community interest.

By including social proof, you can build trust with your audience. This can make your event more appealing to potential attendees.

Include the Necessary Contact Information

Including the necessary contact information in your press release is essential. It allows for journalists and attendees to reach out for further details. Include the name, email address, and phone number of a contact person who can provide additional information or answer questions about the event.

Additionally, you should include links to your event website or social media pages for easy access to more information. Make sure the contact information is easy to find and accurate to avoid any confusion.

Providing clear and accessible contact information ensures that interested parties can easily get in touch for more details about your event.

Craft a Compelling Call-to-Action

What’s an event marketing press release without a compelling call-to-action? Crafting a compelling call-to-action (CTA) in your press release is vital. Your CTA encourages readers to take the desired action, such as registering for the event.

Use clear and concise language that tells readers exactly what you want them to do. Use persuasive language like “Register Now” or “Get Your Tickets Today.”

Create a sense of urgency by mentioning limited availability or early bird discounts. Provide a direct or clickable link to your event registration page for easy access within the press release.

Make the CTA stand out visually, using bold or larger fonts. A compelling CTA motivates readers to act promptly. This, in turn, increases the likelihood of attendance.

Compose Your Closing Statement

The last part of how to write a press release for an event is your closing statement. Composing a strong closing statement is essential to leave a lasting impression on your readers.

Summarize the key points of your press release and reiterate the benefits of attending your event. Encourage readers to take action, such as registering or purchasing tickets. Express gratitude for their interest and participation.

You can thank them for their time and express excitement about seeing them at the event. Keep your closing concise and impactful. Leave readers with a positive impression and a clear call-to-action.

Learn How to Write a Press Release for an Event Like a Pro with eReleases Today

Event marketing is an integral part of any successful event. With these tips and tricks for How to Write a Press Release for an Event, you can ensure that your event gets noticed and achieves the desired event attendance it needs.

eReleases specializes in helping small businesses, authors, and startups with the professional press release services they need. Our experienced press release writers can craft a winning press release at an affordable rate.

Have any press release questions or concerns? Contact us today for more helpful information.

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