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Press Release Boilerplates
If you want to end your press release on a high note and ensure journalists have everything they need to cover your story, a well-crafted press release boilerplate is essential. This comprehensive guide will show you exactly how to create a compelling boilerplate that highlights your business, builds credibility, and drives results.
Bottom Line Up Front: A press release boilerplate is your company’s standardized “About Us” section that appears at the end of every press release. It should generally be one paragraph (50-100 words), include your mission and key differentiators, and remain consistent across all your releases.
What Is a Press Release Boilerplate?
A press release boilerplate is the standardized company description that appears at the bottom of every press release. Think of it as your company’s elevator pitch in written form – a concise, informative paragraph that gives journalists and readers essential background information about your organization.
The boilerplate serves as your company’s “signature” and should remain largely consistent across all press releases, unless there are significant changes to your business. It’s the section that helps establish credibility, provides context for your announcement, and gives media professionals the background they need to write comprehensive stories about your company.
Why Press Release Boilerplates Matter
Press release boilerplates are far from afterthoughts. Here’s why they’re crucial for your PR strategy:
For Journalists: Boilerplates provide essential background information that journalists need to write complete stories. They often use boilerplate text verbatim in their articles, making it a direct opportunity to control how your company is described in media coverage.
For SEO: A well-optimized boilerplate can improve your press release’s search engine visibility and help establish your company’s authority in your industry.
For Brand Consistency: Boilerplates ensure your company is described consistently across all media coverage, reinforcing your brand messaging and positioning.
For Efficiency: Once created, a good boilerplate can be used repeatedly, saving time and ensuring consistency in your press release creation process.
Essential Components of a Press Release Boilerplate
A compelling press release boilerplate should include several key elements within its single paragraph format. Choose 2-3 of these components that best represent your company’s strengths:
Company Name and Core Business Description
Start with a clear, concise statement of what your company does. Use this simple formula:
| “[Company name] is a [type of business] that [primary function/service] for [target audience].” Example: “TechFlow Solutions is a cloud-based software company that provides inventory management systems for small retailers.” |
Key Achievement or Differentiator
Include one impressive statistic, award, or unique positioning that establishes credibility.
Geographic or Market Information
Briefly mention where you operate or your market position if it’s relevant and impressive.
Contact Information
Always end with your website URL for more information.
How to Write an Effective Press Release Boilerplate
Follow these steps to create a boilerplate that effectively represents your company in one powerful paragraph:
Step 1: Write Your Core Description
Create a one-sentence description of your business using the formula provided earlier. This becomes the foundation of your boilerplate.
Step 2: Add One Credibility Marker
Add a single, impressive achievement, statistic, or differentiator in the second sentence.
Step 3: Include Website and Optional Contact
End with your website URL.
Step 4: Review for Brevity
Ensure your boilerplate is:
- One paragraph (occasionally two short paragraphs)
- 50-100 words maximum
- No more than 3 sentences total
- Clear and jargon-free
- Factually accurate
Press Release Boilerplate Template
Use this template as a starting point for your boilerplate:
| About [Company Name] [Company Name] is a [type of business] that [primary function/service] for [target audience]. [Key achievement, statistic, or differentiator that establishes credibility]. For more information, visit [website URL]. |
Press Release Boilerplate Examples
Here are real-world examples of effective, concise press release boilerplates:
Technology Startup Example
| About CloudSync Technologies CloudSync Technologies is a cloud-based data synchronization platform that helps remote teams collaborate seamlessly across multiple devices. The company serves over 50,000 users in 35 countries and was named a “Top 10 Productivity Tool” by TechCrunch. For more information, visit www.cloudsync.com. |
Established Manufacturing Company Example
| About Precision Industries Inc. Precision Industries Inc. is a leading manufacturer of high-precision automotive components, serving major automakers worldwide for over 45 years. The Detroit-based company supplies critical components to 80% of North American automotive manufacturers. Learn more at www.precisionind.com. |
Non-Profit Organization Example
| About Green Future Foundation Green Future Foundation is a non-profit organization dedicated to environmental education and sustainable community development. Since 1995, the foundation has implemented over 200 environmental projects, directly impacting more than 100,000 community members across 15 states. Visit www.greenfuturefoundation.org for more information. |
Healthcare Services Example
| About MediCare Plus MediCare Plus is a comprehensive healthcare network providing primary care and specialty services across the Pacific Northwest. With 25 locations serving over 75,000 patients, the organization has been recognized as a “Top Healthcare Network” by Healthcare Quality Magazine for three consecutive years. For more information, visit www.medicareplus.com. |
E-commerce Business Example
| About StyleFusion Retail StyleFusion Retail is an online fashion retailer specializing in sustainable, ethically-sourced clothing for millennials and Gen Z consumers. The B-Corp certified company features products from over 150 independent designers and serves customers in 20 countries. Shop at www.stylefusionretail.com. |
Professional Services Example
| About Strategic Consulting Group Strategic Consulting Group is a management consulting firm that helps Fortune 500 companies optimize operations and drive digital transformation. Founded by former McKinsey consultants, the firm has completed over 500 projects, generating more than $2 billion in client value. Learn more at www.strategiccg.com. |
Food & Beverage Example
| About Artisan Coffee Roasters Artisan Coffee Roasters sources, roasts, and distributes premium coffee beans from sustainable farms worldwide. Established in Portland in 2012, the company supplies over 200 cafes and restaurants across the West Coast with Rainforest Alliance-certified products. Discover our blends at www.artisancoffeeroasters.com. |
Software/SaaS Example
| About DataFlow Analytics DataFlow Analytics is a business intelligence platform that transforms complex data into actionable insights for mid-market companies. Since 2018, the AI-powered platform has helped over 1,000 businesses identify an average of $500,000 in annual cost savings. Start your free trial at www.dataflowanalytics.com. |
Financial Services Example
| About Capital Investment Partners Capital Investment Partners is a wealth management firm serving high-net-worth individuals and families across the Southeast. The firm manages over $2 billion in client assets and has been recognized by Financial Planning Magazine as a “Top Advisory Firm” for five consecutive years. For more information, visit www.capitalinvestpartners.com. |
Retail Chain Example
| About Fresh Market Co. Fresh Market Co. operates 45 organic grocery stores across California, offering locally-sourced produce and sustainable products. Founded in 1998, the employee-owned company sources from over 200 local farms and has achieved carbon-neutral operations across all locations. Find a store at www.freshmarketco.com. |
Two-Paragraph Boilerplate Example (Rare Cases)
Occasionally, you may need a two-paragraph boilerplate for complex organizations, but keep it to maximum 3 sentences total:
Complex Organization Example
| About Global Health Initiative Global Health Initiative is a non-profit organization that provides medical care and health education in underserved communities worldwide. The organization operates clinics in 12 countries and has treated over 500,000 patients since 2005. For more information about Global Health Initiative’s programs, visit www.globalhealthinitiative.org. |
Common Press Release Boilerplate Mistakes to Avoid
Even well-intentioned boilerplates can fall flat if they include these common mistakes:
Being Too Long
The biggest mistake is writing boilerplates that are too long. Stick to one paragraph and 50-100 words maximum. If you can’t fit everything in that word count, prioritize your most impressive achievement.
Including Too Much Detail
Your boilerplate isn’t the place for extensive product descriptions or detailed company history. Focus on the single most important thing journalists need to know about your company.
Using Outdated Information
Regularly review and update your boilerplate to ensure all statistics and achievements are current.
Forgetting the Website
Always include your website URL. This is often the only way journalists and readers can learn more about your company.
Being Too Generic
Avoid vague descriptions that could apply to any company. Include a specific differentiator or achievement that makes you unique.
Writing Multiple Paragraphs
Resist the urge to expand into multiple paragraphs. One paragraph is the standard, and two paragraphs should be the absolute maximum in rare cases.
How Long Should a Press Release Boilerplate Be?
The ideal length for a press release boilerplate is 50-100 words in a single paragraph. This equals roughly 2-3 sentences that provide essential information without overwhelming readers.
Perfect Length: 1 paragraph, 2-3 sentences, 50-100 words
Acceptable: 2 short paragraphs, maximum 3 sentences total
Too Long: Anything over 100 words or more than 3 sentences
Remember: Journalists often use boilerplates verbatim in their stories. A concise boilerplate is more likely to be used in full, giving you better control over how your company is described.
Boilerplate Best Practices for Different Industries
Different industries should emphasize different elements in their concise boilerplates:
Technology Companies
Focus on user metrics, innovation, or notable partnerships in your single differentiating sentence.
Healthcare Organizations
Emphasize patient numbers served, geographic coverage, or quality certifications.
Financial Services
Highlight assets under management, client metrics, or regulatory credentials.
Non-Profit Organizations
Focus on beneficiary numbers, geographic reach, or years of service.
When to Update Your Boilerplate
Update your boilerplate when major changes occur:
- Significant milestones (major funding, customer growth, partnerships)
- Company focus shifts (new markets, product pivots)
- Major achievements (awards, certifications, press recognition)
- Outdated statistics (annually review all numbers)
SEO Considerations for Press Release Boilerplates
While keeping your boilerplate concise, consider these SEO elements:
Include Relevant Keywords
Naturally incorporate 1-2 industry keywords that establish your expertise.
Use Consistent Branding
Consistent company descriptions help build brand authority in search results.
Always Include Your URL
Your website link drives traffic and establishes a connection between press coverage and your main site.
Frequently Asked Questions
What is the difference between a boilerplate and a company description?
A boilerplate is formatted explicitly for press releases and focuses on the most newsworthy elements in one to two sentences. A company description can be longer and used across various marketing materials.
Should I have different boilerplates for different press releases?
You can. The power of a boilerplate generally lies in its consistency. Use the same boilerplate for all press releases unless major company changes occur or if you want to emphasize different news from different divisions of your company or present a fact that more directly ties to the subject matter of this press release.
Can I use two paragraphs for my boilerplate?
Very rarely. One paragraph is standard. Only use two paragraphs if absolutely necessary, and never exceed three sentences total.
What’s the most important element to include in my boilerplate?
Your core business description and one impressive differentiator or achievement. Everything else is secondary.
How do I choose which achievement to highlight?
Pick the most impressive, recent, and relevant statistic or achievement that establishes credibility with your target audience.
Should I include contact information in the boilerplate?
Include your website URL always. Phone numbers and email addresses can go in a separate “Media Contact” section after the boilerplate to save space.
Sample Press Release Boilerplate Template
Simple Boilerplate Template
| About [Company Name] [Company Name] is a [industry/type of business] that [primary function] for [target audience]. [One impressive achievement, statistic, or differentiator]. For more information, visit [website URL]. |
Two-Paragraph Template (Use Rarely)
| About [Company Name] [Company Name] is a [industry/type of business] that [primary function] for [target audience]. [One impressive achievement or differentiator]. For more information, visit [website URL]. |
Customization Checklist:
[ ] Replace all bracketed placeholders
[ ] Verify statistics are current and impressive
[ ] Confirm website link works
[ ] Count words (aim for 50-100)
[ ] Ensure it’s one paragraph (or two very short ones)
[ ] Check that it’s a maximum of 3 sentences total
[ ] Review for clarity and impact
Your Press Release Boilerplate
A well-crafted press release boilerplate is a powerful tool that works in a small space to build credibility and provide journalists with essential information. The key is keeping it concise – one paragraph, 2-3 sentences maximum, and 50-100 words total.
Remember: less is more when it comes to boilerplates. Focus on your most impressive achievement or differentiator, include your website, and resist the urge to add more details. Journalists appreciate brevity, and a concise boilerplate is more likely to be used verbatim in their stories.
Start with the template provided, customize it with your company’s most compelling information, and keep it updated as your company grows and achieves new milestones.
Get Media Exposure with Our Help
At eReleases, we have the knowledge, expertise, and extensive practice in driving results for companies and authors. Rely on experts to help produce promotional materials that will increase website traffic and gather media attention.
The press release boilerplate highlights the key element that defines how a company generates buzz from the press and attracts interest.
For more information, visit our website. Contact us to get started on setting up press releases.