How Will I Get an ROI
on My Press Release?
Take Advantage of:
- Our private database of over 1.7 million highly-targeted journalists and social media influencers
- 94% delivery rate to hand-selected journalists
- The only nationwide partner of PR Newswire
- Access to all major media: NYT, Washington Post, ABC, NBC, FOX, etc.
- Team of editors, not sales reps (editing your headlines to catch attention)
- 26 + years of helping businesses like yours hit it big with press releases
Your big news can bring in thousands in sales or go unseen: will you use the best resources available or wing it?
Want to dive deep into what you will be getting and how it will help you make the biggest possible splash with your press release? We’re editors, so we love getting down to the details!
1. 1.7 million journalists and social media influencers in our database
Did you ever wonder if your press release is just “sent to all” email of some cold list, appropriately ending up in the Spam folder? Sadly, that’s exactly what many cut-rate online press-release services do, sending to generic “[email protected]” emails that may not even exist (or else just gets filtered out). So if you want to pay $50 to get zero actual deliveries, go ahead. But there is a much better way that doesn’t even cost much.
How we are different:
Having been in the press release industry for 26 + years, we have built through personal relationships and research a gigantic database of active journalists, organized by coverage areas and other key factors. This is why we have the delivery success metric below.
2. Our Cision Influencer Lists have a 94% delivery rate to hand-selected journalists covering a wide range of industry niches.
We curate a list of reporters, bloggers, and influencers who would be interested in your press release. We send an email directly to each specific person with your entire message, including your links and images.
We cultivate personal relationships with our sources, so your individual release is highly likely to reach their personal inboxes. They expect releases from us and trust our reputation (journalists respect editors).
3. We’re the only full-exposure, nationwide partner of PR Newswire, the oldest authentic press release newswire.
You may have been promised that your press release will be sent to the Associated Press and UPI newswires. Sorry to break it to you, but they use their wires only for content their reporters write. Everything else gets buried deep where journalists under deadline in newsrooms do not bother to look.
Here is another thing they don’t tell you: many press release “distributors” negotiate some limited local distribution on a wire so they can claim your release “went out on the wire.” Not nationwide, possibly not even in the markets you’re really targeting. In which case, what’s the point?
How we are different:
We send it to the only dedicated press release wire. And we are their only full-exposure, nationwide partner. This is so important that it bears repeating: the only full, nationwide partner of the only dedicated newswire. Don’t fall for the fakes! Get your big news released widely and wisely.
4. We send you proof of distribution, with links you can test yourself: our WireWatch™ Report.
Screenshots or links to press releases that get taken down in an hour is not proof. “Trust us, we sent it to everyone” is not proof.
How we are different:
Our WireWatch™ reports are available just 2 hours after your press release is published. Just click to see your press release on sites like MarketWatch, PR Newswire, Yahoo!, and many, many more.
5. We are editors – no sales pressure, ever.
Other PR services have commissioned salespeople whose job it is to sell and upsell you, or they don’t eat. How much is their advice really worth?
How we are different:
Our editors are trained in journalism, and they don’t have the pressure of commissions. When they give you advice, it’s because it is good advice backed by our 26 + years in distributing press releases — not some sales tactic. This is especially important for your headline. A small edit from a professional can turn your headline from a snoozer to a head-turner. And that’s a must-have first step to press release ROI.
By the way, you will always talk to your actual editor, all of whom are in our office in Maryland. No call centers. No nonsense.