Leveraging Social Media & PR

Using Social Media, Blogs, and PR to Reach Influencers and Drive Traffic

socialmediaflat_sm Chapters include:

Become a Social Media Influencer
Creative Ways to Thank Your PR & Social Media Influencers
10 Tips for Creating Successful Link Bait
Tips for Pitching Bloggers
10 Commandments of Writing Web Content
Finding the Best Angle for Your Press Release

Also features tips for optimizing your press release.

Download Free Report

Please make sure to enter your correct email address so that you will receive your free report.

body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--duotone--dark-grayscale:url("#wp-duotone-dark-grayscale");--wp--preset--duotone--grayscale:url("#wp-duotone-grayscale");--wp--preset--duotone--purple-yellow:url("#wp-duotone-purple-yellow");--wp--preset--duotone--blue-red:url("#wp-duotone-blue-red");--wp--preset--duotone--midnight:url("#wp-duotone-midnight");--wp--preset--duotone--magenta-yellow:url("#wp-duotone-magenta-yellow");--wp--preset--duotone--purple-green:url("#wp-duotone-purple-green");--wp--preset--duotone--blue-orange:url("#wp-duotone-blue-orange");--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;}:where(.is-layout-flex){gap:.5em;}body .is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}body .is-layout-flex{flex-wrap:wrap;align-items:center;}body .is-layout-flex > *{margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit;}:where(.wp-block-columns.is-layout-flex){gap:2em;}.wp-block-pullquote{font-size:1.5em;line-height:1.6;}.erl-features-module.faqs_section .erl-features .media-left .media-object{width:5px;height:5px;display:block;border-radius:50%;}.erl-features-module.faqs_section .erl-features .col-md-6{width:100%;}.erl-features-module.faqs_section .erl-features .erl-feature{margin-bottom:20px;}.erl-features-module.faqs_section .erl-features{margin-top:0;}@media (max-width: 768px){.erl-features-module.faqs_section .erl-features .erl-feature{display:flex;justify-content:space-between;column-gap:5px;}.erl-features-module.faqs_section .erl-features .erl-feature .media-left{flex:1 1 50%;}.erl-features-module.faqs_section .erl-features .erl-feature .media-body{text-align:left;}}.advanced-guide li{list-style:none;line-height:30px;}.advanced-guide li::before{content:"";background-image:url("https://cdn-eaebb.nitrocdn.com/QvzDcOKmPZNTGhotvWgVpUsyPfCTqwim/assets/images/optimized/rev-b158ce3/wp-content/themes/ereleases-v2/images/how_to_write/green-arrow.gif");margin-right:10px;width:20px;height:19px;display:inline-block;vertical-align:middle;background-repeat:no-repeat;}#slb_viewer_wrap .slb_theme_slb_baseline .slb_viewer_layout{top:15px !important;}#slb_viewer_wrap .slb_theme_slb_default .slb_content{min-height:100%;min-width:100%;width:100% !important;height:100% !important;}#slb_viewer_wrap .slb_theme_slb_baseline .slb_container{margin:0 15px !important;}@media (max-width:576px){#slb_viewer_wrap .slb_theme_slb_baseline .slb_container{margin:0 !important;}#slb_viewer_wrap .slb_theme_slb_baseline{left:3% !important;}#slb_viewer_wrap .slb_theme_slb_baseline .slb_viewer_layout{width:94% !important;}}.tablepress-id-22 .row-2 .column-2{color:white;background-color:transparent;}.tablepress-id-22 .row-2 .column-4{color:white;background-color:transparent;}.tablepress-id-22 .row-1 .column-2{background-color:#9fd425;}.tablepress-id-22 .row-1 .column-4{background-color:#9fd425;}.tablepress-id-22 .row-1 .column-3{border:1px solid gray;}#tablepress-22 .column-2 a,#tablepress-22 .column-3 a,#tablepress-22 .column-4 a{color:#fff;}.tablepress-id-22{position:relative;}.tablepress-id-22 thead{position:sticky;top:92px;}@media (max-width:576px){.tablepress-id-22 .row-1 .column-3{border:none;}.tablepress-id-22 thead{top:0;}}.single iframe{width:100%;height:400px;}.erl-content a{color:#8bba1c;}.wow-modal-id-1{width:100%;height:65px;margin-bottom:30px;}body .ewd-ufaq-faq-category-inner{margin-bottom:25px;}body .ewd-ufaq-faq-title .ewd-ufaq-post-margin-symbol span{font-size:16px;color:#fff;font-weight:700;}body .ewd-ufaq-faq-div.ewd-ufaq-faq-column-count-two{background-color:#f4f5f6;border:1px solid #dbdbdb;padding:0px 14px;margin-bottom:0;width:100%;}body .ewd-ufaq-faq-title.ewd-ufaq-faq-toggle{padding:14px 0;}body .ewd-ufaq-faq-body{padding-left:15px;}#accordion .col-md-12.col-sm-6.col-xs-12{padding:0;}body .ewd-ufaq-faq-category-title h3{margin-top:0;}body div.ewd-ufaq-faq-title div.ewd-ufaq-post-margin-symbol{float:right;display:inline-flex;align-items:center;justify-content:center;text-align:center;width:25px;height:25px;border-radius:50%;background-color:#8bba1c;padding:3px 1px 0 1px;}body .ewd-ufaq-faq-category-title{overflow:hidden;}body .ewd-ufaq-faq-category-inner{display:grid;grid-template-columns:repeat(2,1fr);align-items:flex-start;grid-gap:20px;}body .ewd-ufaq-faq-title-text h4{color:#666;}body #ewd-ufaq-jquery-ajax-search .ewd-ufaq-text-input{margin:15px !important;width:70%;border-radius:3px !important;border-width:1px;border-color:#000;padding:4px 7px !important;}#ewd-ufaq-ajax-search-submit{height:35px;}#ewd-ufaq-jquery-ajax-search{display:flex;justify-content:center;align-items:center;}body .ewd-ufaq-faqs{font-size:14px;}@media (min-width: 1405px) and (max-width:1465px){#erl-header .navbar-right ul.nav>li>a{font-size:18px !important;line-height:normal !important;}.header-container{display:flex;align-items:center;justify-content:space-between;}}@media (min-width: 1421px) and (max-width:1465px){#erl-header .navbar-right ul.nav>li>a{padding:0 15px !important;}}@media screen and (max-width: 1366px){.page-template-pt-fullwidth-noheaderfooterwithlogo .erl-title-bar h1.erl-page-title{font-size:3.5rem;}}@media screen and (max-width: 1200px){.ertl-flex{display:flex;flex-direction:column;justify-content:center;align-items:center;}.page-template-pt-fullwidth-noheaderfooterwithlogo .navbar-brand{float:none;padding:0;line-height:normal;display:block;margin-bottom:20px;height:auto;}}@media screen and (max-width: 992px){.page-template-pt-fullwidth-noheaderfooterwithlogo .erl-title-bar h1.erl-page-title{font-size:3.2rem;}.ertl-flex .container{width:100%;padding:0;}}@media screen and (max-width: 768px){#ewd-ufaq-jquery-ajax-search{margin-top:15px;}body #ewd-ufaq-jquery-ajax-search .ewd-ufaq-text-input{width:100%;margin:15px 15px 15px 0 !important;}.wow-modal-id-1{height:50px;}body .ewd-ufaq-faq-category-inner{grid-template-columns:1fr;}.ertl-flex .navbar-brand img{width:250px;}.page-template-pt-fullwidth-noheaderfooterwithlogo .erl-title-bar h1.erl-page-title{font-size:3rem;}.page-template-pt-fullwidth-noheaderfooterwithlogo .erl-single.erl-content *{width:100% !important;}.page-template-pt-fullwidth-noheaderfooterwithlogo .erl-single.erl-content .gform_button{margin-left:0;padding:15px 0;}.page-template-pt-fullwidth-noheaderfooterwithlogo .af-form-wrapper img{display:none;}}@media screen and (max-width: 576px){.single iframe{height:180px;}.linkOnClick,.linkOnClick i{word-break:break-word;}.erl-single-wrap .erl-content > p{padding-left:0 !important;}.erl-content a{word-break:break-word;}.meet-us .erl-content .alignleft{float:none;display:block;width:100%;}.break-words{word-break:break-word;}.erl-single-wrap .container .row{max-width:max-content;}.highlights-content{margin-left:0 !important;}#table-price{overflow:auto;max-width:100%;}.tablepress-id-22 .fa-check{font-size:1.5em;}.tablepress-id-22 .row-1 .column-3,.tablepress-id-22 .row-2 .column-3{font-size:1.5rem;}#tablepress-22 a{font-size:1.5rem !important;}.tablepress-id-22 .column-2,.tablepress-id-22 .column-3,.tablepress-id-22 .column-4{width:auto;padding:8px;font-size:16px;}.erl-page-module.erl-features-module .erl-features .row{max-width:max-content;}.erl-page-wrap .row{max-width:unset;}.erl-intro-module .erl-intro-content h4{margin-top:15px;}}.container ul.case-studies li .image-container,.container ul.case-studies li .text-container{background-color:#fff;}video[poster]{height:317px;width:100%;object-fit:cover;}video{margin:44px auto 0 !important;}@media screen and (max-width: 991px){video{margin:0 auto !important;}}.broken_link,a.broken_link{text-decoration:line-through;}ul.img-list{list-style-type:none;margin:0;padding:0;text-align:center;}ul.img-list li{display:inline-block;height:64px;margin:0 8px;position:relative;width:64px;}span.text-content{background:rgba(9,58,93,.7);color:white;cursor:pointer;display:table;height:64px;left:-5px;position:absolute;top:60px;width:64px;opacity:0;-webkit-transition:opacity 500ms;-moz-transition:opacity 500ms;-o-transition:opacity 500ms;transition:opacity 500ms;padding:5px;font-size:14px;}span.text-content span{display:table-cell;text-align:center;vertical-align:middle;}ul.img-list li:hover span.text-content{opacity:1;}.form-contact .recaptcha{right:320px;}.erl-footer .erl-footer-top{padding-left:40px;}#ewd-ufaq-jquery-ajax-search{font-size:16px;}#ewd-ufaq-faq-category-title h3{margin-top:40px;}.ewd-ufaq-field-label{display:none;}#ewd-ufaq-jquery-ajax-search .ewd-ufaq-text-input{margin:15px 0 !important;}@media only screen and (max-width: 480px){#wow-modal-window-1{width:85% !important;}}#wow-modal-close-1{top:0px;right:0px;}#wow-modal-close-1.mw-close-btn.text:before{content:"Close";color:#fff;padding:6px 12px;font-family:inherit;font-size:12px;font-weight:normal;font-style:normal;background:linear-gradient(to right,#fff 50%,#000 50%);background-size:200% 100%;background-position:right bottom;border-radius:0;}#wow-modal-close-1.mw-close-btn.text:hover:before{color:#000;background-position:left bottom;}