Compare eReleases' Press Release Submission Services
Four press release service submission plans - compared to each other and PRWeb's most comparable plan:
|Newswire Lite™||Buzz Builder™||Newsmaker™||PR Pro™||Premium|
|Newswire Opt-In Industry Journalist Target Lists||1||2||3|
|Your release posted on at least this many media sites||75||100||150|
|Tier-1 Newswire US National Distribution Direct to Editorial Desks|
|WireWatch™ Proof of Distribution Report|
|Associated Press (AP) Newswire & Google News|
A press release distribution company is only as good as its database and newswire partner.
I Know, You've Been Burned Before
You tried cheap (or free) press releases.
They didn't work. (Link)
- You may be about to spend $100 or less with some PR service.
- If you haven't yet, great. You haven't wasted your money.
- If you have, you know the answer: it won't work either.
- Don't worry. You've got lots of company.
We Interrupt This Message
To tell you about ... our people? Yes.
This is not some corporate boilerplate about
a bunch of
happy posed employees models generic people.
This is about eReleases' real people, an enthusiastic bunch of bibliophiles.
eReleases' people and service are what truly sets us apart.
What You Should Know About Public Relations
The fact is that press releases often yield low responses, even when your release is actually getting to journalists.
Why does this matter?
If you play the shell game of using cheap providers, you will always lose. Cheap services just don't get you in front of journalists. Why play cards in a casino where you always lose?
One Path to True Media Attention
If you want to get media attention through press releases, there is only one way: a service that reaches subscribing journalists and a service that posts your press release on a true, Tier-1 newswire (like PR Newswire, the oldest and largest newswire of press releases).
PR firms first turn to their rolodex (akin to our subscribing journalists), and then they use a Tier-1 newswire. Finally they bill their client for several thousand dollars. The fact is that this method does work. Odds are not great (PR firms don't guarantee results) but for every 4-12 press releases, many clients hit it big.
What Does Hit It Big Mean?
Maybe an article in a major newspaper or magazine. Perhaps a radio or TV interview. More likely, a local newspaper or a trade publication.
Regardless, the equivalent ad space for such an article may be worth tens of thousands of dollars. Most importantly, an article creates credibility.
An ad is plagued by suspicion. When you see an ad that says a company's laptop is best, do you believe it? Do you even read the whole ad?
But when Walter Mossberg says in his column that a company's laptop is the best value, do you believe that? Regardless, many Wall Street Journal readers believe what Mossberg writes. That is the difference between advertising and PR.
Good PR is built on trust and credibility. Advertising has a history of being built on lies and half-truths.
Press Releases Work
Every so often, someone writes that press releases don't work. They are just selling something, maybe a book, maybe their own press release alternative.
I can tell you this. Press releases do work and I have hundreds of customers that prove it. Check out their stories here.
What You Should Know About eReleases
eReleases was founded more than a decade ago with one mission: Biggest Bang for Your PR Buck™
Several years ago, we partnered with the leader in Tier-1 press release newswires: PR Newswire. We told PR Newswire that our clients would never pay what is now about $1,000 for a 500 word press release. I explained that our customer base of thousands of small business owners represent an unserved market at PR Newswire.
Fortunately for our customers, PR Newswire listened and continues to recognize the importance of giving these small business owners access to the leading national press release newswire.
eReleases Is Built on Relationships With the Media
eReleases features a database of more than 100,000 subscribing journalists. I'm proud of this number. Other services less than two years old claim 250,000 journalists or more in their database.
I know the difference. These are off-the-shelf software databases that are filled with nonsense email addresses like email@example.com. They don't reach individual journalists in most cases and when they do, they are treated as the spam they are.
eReleases knows what any savvy publicist knows: it's not the size of your rolodex that matters, it's your relationship to the media.
What You Should Know About Press Release Services
We don't have a database of 250,000 journalists ... and you don't want them. Rather than spam journalists, we facilitate relationships with journalists we treat as subscribers. The result: editors and reporters expect our press releases and read them.
We could easily buy a database of xxx,xxx journalists and pour them into our database. However, most of those media lists consist mostly of generic "newsroom" email addresses. We don't operate that way because journalists won't respond.
Our newswire partner is PR Newswire. All of our press release distributions at eReleases® include a comprehensive newswire transmission over PR Newswire's first-class, Tier-1 newswire.
Why does PR Newswire matter?
It is the oldest, most respected, and largest newswire of press releases. Prior to the creation of PR Newswire in 1954, companies and organizations sending out press releases had to messenger or mail individual copies to journalists and media outlets.
The company migrated to digital transmission in 1982 and has invested tens of millions of dollars into its infrastructure and transmission services, which includes a dedicated newswire, Internet, satellite and fax network. The company currently boasts more than 600 webfeeds.
If you are comparing us against a free service or a sub-$299 service for national distribution, it is not what eReleases® or most respectable PR professionals would consider a true newswire service.
Posting a press release on a website and emailing it out is not a newswire service, even if the company calls itself a newswire or has "wire" in its name.
Go to your local yellow pages and call PR firms at random. Ask to speak to the principal or someone who is not an intern or receptionist. Ask them what newswire they use. In the majority of the cases, it will be the same two names â€” PR Newswire and BusinessWire â€” which also happen to jointly make up the Tier-1 newswires of press releases.
None of the other guys matter (Tier-2, Tier-3 newswires) until they get better market share (and until journalists start to pay an equal amount of attention reviewing their newsfeeds). In the same way that Google controls the bulk of search engine traffic (with Yahoo and Microsoft's Bing, among others, trying to catch up), PR Newswire has established itself as the press release leader.
You can't get a national distribution on PR Newswire or BusinessWire for free .... or even for a few hundred dollars. Although the Tier-2 newswires are making inroads, why bother handicapping yourself from the start, especially since getting press isn't easy.
Many press release services offer "National Distribution" but in reality they only offer state or regional distribution through a major newswire and utilize "privately collected" national sources of distribution.
We are the only service that has an exclusive partnership with PR Newswire to distribute press releases through a custom tier-1 distribution.Our distribution features:
- PR Newswire Media Only Website (85,000 registered journalists)
- Over 100,000 opt-in journalist subscribers
- 22,000 newsrooms
- Over 17,500 newspapers, radio and TV outlets
- Over 5,800 websites and online databases
- A hand-crafted PRTrue List™ email blast to specialized reporters
Our editor-selected PRTrue Lists™ are high-priority lists covering a wide range of industry niches. Each list includes hand-selected reporters, with PR delivery by email or fax. Each email or fax is sent directly to a specific person and is likely to merit a strong browsing by industry journalists. In fact, the PR delivery rate to these lists exceeds 94 percent.
The other services may or may not have sent your press release. How can you tell? A link to the release on their website alone is not enough.
That is why we offer our WireWatch™ proof of distribution for all of our customers. No one else has it.
Just a few hours after your press release has been distributed, we email you our WireWatch™ report, providing you as many as 200 live links showing your press release on various media websites, like MarketWatch, BizJournals.com, Reuters, PR Newswire, and Yahoo! In addition, your press release will generally show up on the news searches of Yahoo! and Google.
Two sets of eyes are better than one. How about three sets of eyes?
With our ReleaseReview™ system, we catch mistakes, including grammar, punctuation, and style. Two levels of editorial review, both at eReleases® and PR Newswire, mean you're less likely to be caught with a mistake that would make you look unprofessional to the media.
In fact, our newswire partner PR Newswire caught more than 32,000 errors in press releases submitted in the first month of 2012. That's nearly one error found in every two releases.
When you consider that many of these press releases came from Fortune 1000 and high-priced PR firms, are you convinced you didn't make at least one mistake in your press release?
The biggest fear on the Internet is that you might have just placed an order at a website that might not be a real company (and may or may not provide the service being advertised).
eReleases® has full-time staff and operates with a full-time commitment to press release services. We list our physical address as well as our telephone number.
We are not a web hosting company that has branched out into press release services, nor are we an online lingerie business operator or a web design company. But three of our smaller competitors are just that ... so be careful.
We are members of the Better Business Bureau (BBB) and have never had a complaint filed against us in our thirteen-plus years of business. We were founded out of the belief that small- and mid-sized companies deserved personal attention and press release services that could be provided on an "a la carte" as-needed basis without commitment and without retainers.
Hype: You see it in infomercials and you see it in consumer marketing. You shouldn't see it in a press release (just the facts and a compelling hook) and you really shouldn't see it in your press release distribution service.
The fact is that PR placement is hard to obtain. However, it does happen, and the odds are in your favor when you're working with a solid press release, grounded expectations, and a company like eReleases®.
If it were simply a matter of paying us $399 or another service $600 to get lots of media pickup, the PR industry would be a lonely place with few PR firms. The fact is that PR firms can handle your press release needs but they also work beyond the press release, including personal media pitches, PR strategy, research, marketing communications, etc.
Although we're not a PR firm (some of our best clients are PR firms), we handle the press release aspect of PR (both writing and distribution) with a more comprehensive, targeted, and affordable approach.
Among the potential clients we talk to by email or over the phone who tend to fail as a whole (websites disappear and email addresses bounce) are those who do nothing. They ask the right questions and share their concerns. But most never send a press release through us or any company. Perhaps a few use a free or low-cost provider with the predictable "you get what you pay for" results.
Is it fear? Is it a lack of capital? How about inertia? The principle of inertia states that a body at rest tends to stay at rest, while a body in motion tends to stay in motion.
No matter what press release distribution company you use, the important thing is to commit yourself to an ongoing press release campaign and to get started with your next press release. Remember that a single press release is not an end-game. It may take weeks or months (and several press releases with varying hooks) to land your first major story.
However, press releases help to build credibility and awareness not only with the media but with vendors and clients. As you send subsequent press releases, you will find it easier to get coverage in major newspapers and key trade publications. You should find it easier to land new clients and contracts with suppliers and vendors.
After all, a press release says you are a real company that takes your image and reputation seriously.
Click on Our Customers' Stories
Have Us Write a Press Release
Not only do you save time and money when we write and submit a press release (starting at just $549), you enjoy the greatest chances of major media pickups because we've professionally crafted your message and delivered it to the appropriate audience. Click to Order Press Release Submission Service!
Whether or not you use our press release submission service, heed this advice. In addition to saving you time, this information reveals the pitfalls that could give your organization black marks among media contacts with long memories. Read this and play it safe! Click here for tips to safely distribute a press release.
Mickie Kennedy, Founder & President
eReleases Press Releases