MEK Enterprises LLC (dba eReleases) Privacy Statement
Please watch this page for updates or changes to our privacy statement.MEK Enterprises LLC (dba eReleases) (collectively, "eReleases", "we" or "our") has created this privacy statement in order to disclose our information gathering and dissemination practices for one or more websites and web pages including, www.ereleases.com and any associated, additional and/or successor websites (collectively the "Site").
MEK Enterprises LLC abides by the safe harbor framework as set forth by the U.S. Department of Commerce ("Safe Harbor") regarding the collection, use, and retention of personal data of residents within the European Union and European Economic Area. Upon reading this privacy statement, you will know:
1. What personally identifiable and non-personally identifiable information is collected through the Site.
2. The organization collecting the information.
3. How the information is used.
4. With whom the information may be shared.
5. What choices are available to you regarding collection, use and distribution of the information.
6. The kind of security procedures that are in place to protect the loss, misuse or alteration of information while within our control.
7. How you can access and correct any inaccuracies in the information collected about you.
Questions regarding this statement should be directed to us via http://www.ereleases.com/contact.html or writing to us at the following address:
MEK Enterprises LLC (dba eReleases) 5024 Campbell Blvd., Suite D Baltimore, MD 21236
To return to the Site home page, please click here: http://www.ereleases.com
What Information is Collected and How it is Used?
Information Collected: In general, you may visit the Site, without registering on the Site, without telling eReleases who you are or revealing personal information about yourself. The information eReleases collects without your specific consent is anonymous and cannot identify you. For example, eReleases, its business partners and other companies providing services to or on behalf of eReleases (such as, for example, companies assisting with the operation or features of the Site, like Google Analytics or Commission Junction) may use various technologies (such as cookies, web beacons, pixel tags, click-through URL links) to collect non-personally identifiable information discernible as a result of your visit. This may include, without limitation, your IP address, web pages requested or viewed, date, time and domain type, demographic information and responses to queries, if any. Information gleaned from your browser is automatically received and recorded on server logs. As technology evolves, information may be gathered through other means as well. You may set your browser either to notify you when you receive a cookie or to refuse to accept cookies. However, if you do so you may not be able to participate in certain parts of the Site.
If you elect to establish an account through the Site, we will collect personal information from you. Personal information that by you provide in establish your account includes, your name, company name (if applicable), work and home addresses, telephone and fax numbers, similar information pertaining to your emergency contact, information concerning your professional degrees and certifications and confirmation that you maintain professional liability insurance coverage. If you contact eReleases or its third party providers, a record of that session or correspondence will be maintained. Your contact information is collected and stored when you access the Site or other resources on the Site, participate in public forums or request information.
How is Information Used?
If you provide eReleases with your personally identifiable information, eReleases will use it only for the purpose for which it is collected in compliance with this statement, unless you consent to a broader use.
* Free Newsletter/ eBook / White Paper Sign Up
We collect contact information such as first and last name, mailing address, email address, phone number, fax number, and company information such as company name and web site URL. This information, which is stored on third-party professional newsletter/email service(s), is used to send those who signed up a free newsletter or email list(s) as well as other special offers through email. Note that there are multiple newsletters and email lists at eReleases so you may need to unsubscribe from each using the Unsubscribe section in each email.
* Contact Us
We use email links as well as a contact form located on the "contact us" page and other areas of the Site to allow you to contact us directly with any questions or comments you may have. We read every message sent in and try to reply promptly to each one. This information is used to respond directly to your questions or comments. We may also file your comments to improve the Site and our services or review and discard the information. Your personal information is only shared with third parties with your explicit permission, such as when you place a press release order.
* Placing an Order
* Journalist Sign Up (to receive press releases)
We collect contact information such as first and last name, mailing address, email address, phone number, fax number, industry preferences, and company information such as company name, organization type, and web site URL. This information, which is stored on our third-party professional newsletter service, is used to send journalists and those who sign up press releases as well as other special announcements through email.
* Customer Satisfaction Survey
Any praise, feedback or comments given by you to eReleases or posted online, like social media or web sites, can be used without compensation to create case studies and testimonials. Any pertinent photos, logos, and/or other images found online, including social media or web sites, can be used to accompany these case studies or testimonials. We may post this information, including your name, the name of media contact(s), and company, on our Site, as well as in marketing and promotional materials.
Individuals, including previous customers, may also receive updates regarding our products and services. We will use your email address and complete name to send these emails. To unsubscribe from these emails, see the Unsubscribe section in each email.
Additional Disclosure Rights
eReleases will not trade, sell or share your personal information with a third party without your consent (i.e. "opting in") unless required by law or as disclosed to you in this statement or in any additional terms contained within terms contained within the Site, or when the information is collected. Please follow the instructions in the "To Update your Information/Unsubscribe" paragraphs below if you wish to change your consent to use of your personal information.
Should eReleases become part of a family of companies, unless otherwise prohibited by law, all companies within the eReleases family, including global affiliates, will share information collected through the Site and the family of websites and may contact you directly.
Collection and Use of Non-Personally Identifiable Information
We use demographic data to learn more about the people and organizations that are interested in our products and services to better target our marketing efforts. We may share aggregated demographic with outside parties to showcase the level of interest in MEK Enterprises LLC (dba eReleases)'s products. No personal information will be shared.
In addition, the Site logs IP addresses, browser types, and computer systems used for systems administration purposes. These logs will be analyzed to improve the value of the materials available on the Site. A user's session will be tracked, but the user will be anonymous. We do not link IP addresses to any personally identifiable information unless an order takes place.
eReleases may use any non-personal information gained through or gleaned from the Site for any legal purpose, including to develop, use and make available to third parties (at no charge or for a fee) aggregated information, such as regarding trends, services, security/privacy patterns and research, internal record keeping and reporting, measuring and reporting learning, performance and other statistical information concerning any aspect of the Site.
Third Parties; Links
Third Party Service Providers
eReleases contracts with a third party to assist us in managing certain functions on the site, such as sending out our newsletters and emails. In addition, some products and services are provided by our third party partners, including our newswire partner. eReleases only provides third party service providers with the information necessary to carry out such Services. These partners are not authorized to use your information for any purpose other than to contact you about the product or service.
The Site contains links to other web sites. Please note that these web sites' privacy policies may differ from those of this statement and we encourage you to read the privacy statement of any web site you may visit. Third party service providers are contractually prevented from using the information received from eReleases for any purpose other than providing such services.
eReleases uses commercially available technology to safeguard personal information collected through the Site. Nevertheless, the internet is an open medium and no data transmission through the internet is completely secure. eReleases cannot guaranty or warranty the security of your transmission and therefore you transmit your personal information at your own risk. Once received, your personal information is stored in eReleases's secure database in the United States. eReleases takes various precautions to safeguard your personal information against loss, theft and misuse as well as unauthorized access, disclosure, alteration and destruction. For example, your information is stored behind a firewall and we use Secure Sockets Layer (SSL) encryption on all web pages where personal or credit card information is required. Our employees are aware of our privacy and security policies and your information is only accessible to those employees who need it in order to perform their jobs.
You are responsible for the safety and security of all user IDs, logins, passwords or other security features through which you access the Site. It is your responsibility to preserve the confidentiality of your account and other personal information and not share or otherwise disclose your user IDs and passwords.
International Visitors/Users: If you access the Site outside the United States, your connection is through and to servers located in the United States. Any personal information you provide will be processed and maintained in the United States on eReleases servers and/or other network systems operated by or for eReleases's benefit. We comply with the Safe Harbor, however, if your country of origin has laws or regulations which require that your personal information be received, used, transferred and/or saved in a manner different than as stated in this statement and the requirements of the Safe Harbor, then you are not authorized to provide such information to eReleases and/or through the Site. If you access the Site from and/or reside outside of the United States, your information will be stored, transmitted and shared in accordance with provisions of the Safe Harbor, which may not be equivalent to those in effect in your country.
Notice to California residents about your California privacy rights: In addition to the other rights described in this policy, if you reside in California or other jurisdictions with similar privacy rights, you have the right to request information regarding the third parties with whom eReleases has shared personal information for direct marketing purposes during the past year. you have the right to submit a request to eReleases at its designated address and receive the following information within 30 days of its receipt of that request: (1) the types of personal information disclosed to third parties during the immediately preceding calendar year, (2) the names and addresses of third parties that received the personal information, and (3) if the nature of a third party's business cannot be reasonably determined from the third party's name, examples of its products or services. You are entitled to receive a copy of this information in a standardized format. Information provided will not be specific to you individually. All such requests must be in writing and sent to eReleases's designated address set forth above.
Notification of Changes
If we are going to use your personally identifiable information in a manner different from that stated at the time of collection through the Site, we will notify you via email. In addition, we make any material changes in our privacy practices, which we will update on this page.
If you feel that we have not complied with the policies outlined in this privacy statement please let us know at: http://www.ereleases.com/contact.html
Choices Regarding the Use of Your Information
How to Unsubscribe from eReleases Email Publications
All newsletters and press releases emailed to subscribers include unsubscribe details. Note that there are multiple newsletters and email lists at eReleases so you may need to unsubscribe from each using the Unsubscribe section in each email. Any problems should be directed to: http://www.ereleases.com/contact.html
How to Access and Update User Information
If you need to update your email address or any additional information, please contact us at http://www.ereleases.com/contact.html
Federal Regulations and Full Disclosure about Testimonials
The FTC (Federal Trade Commission) has introduced new rules about the use of testimonials.
You can no longer quote the happiest and most successful testimonials without disclosing the outcome of the "average" customer.
When I receive emails or feedback with glowing success stories I use them on my website. I have also received many video testimonials as well.
When I receive complaints and negative feedback, which is usually three or four a month out of 600+ orders, I do not post them on our website.
In some instances, I have held contests for customers to share their greatest results. They submit their progress and media pickup, and we award prizes and exposure for those who achieved great results. It's interesting how some clients will work harder to win a gift card or free press release than they will to just focus on PR on their own. It's an underhanded way to get some clients to succeed by creating and following a PR campaign of multiple releases.
I have never received enough results from surveys to determine with statistical relevance what my customers' average media coverage is; I do not know what the "average result" is. But I can give you some darn good estimates:
-The bottom 40% of my customers do ONE RELEASE. They issue one release and scratch press releases off their marketing list. They do not understand or care that one press release is not a PR campaign. The release was fine but it wasn't newsworthy. It didn't have the IT factor. They ignore press release ideas and suggestions by editors for their next press release. They believe the media have spoken or that we're not the answer. Perhaps they will continue to waste time and energy on the free or low cost press release websites that neither reach actual journalists or go over a newswire of press releases.
- The middle 40% do little. They kick a few more tires, often issuing the same versions of the original press release, perhaps two or three times. Perhaps they pick up some pointers along the way but fail to see the big picture that fishing with the same bait gets the same results. I do believe that these people get some benefit and have moved further along the PR campaign trail. A few mentions on a local or industry specific blog or website is not unusual. However, no real media coverage here. These users craft better releases but they are not held to the newsworthy standard that gets a journalist to write a unique article.
That, I believe, is what the AVERAGE customer gets.
- Which brings us to the top 20%. This is the group of people who really learn. They take the newsworthy ideas our editors provide and try to spin PR gold. They recognize that a PR campaign is a series of 6-8 press releases. When 1, 2 or even 3 releases fail to get traction, they stay the course. They cast a line and if the media bites, they try to figure out similar yet different approaches. They know the value of a press release newswire as they are consistently getting results through eReleases. You would assume most of these clients have us write the press release but most write the releases themselves. They get that the secret sauce is trying to determine what a subscriber of a particular newspaper, magazine, or trade publication wants to read, then give it to them. Rather than looking to blame every failure, they leapfrog to the next opportunity and angle to test.
You can also get pretty granular:
-10% make it a habit. They don't just do this a few times, they do it every few weeks and over a period of several months begin to see actual media pickup. They divide their PR campaign into narrow newsworthy hooks; they separate some releases into those of a general nature and those of a specific (often industry) niche. They experience the ROI of PR that alludes so many who have tried PR and moved on. They know that PR WORKS and they consistently work to get lightning to strike more than once, which it does.
-5% are truly students of the process. They do all of the above but in addition they truly attempt to get "inside the mind of the journalist." They develop different press releases for different product offerings; they split test press release ideas; and they build systems for idea generation. They work to become an industry expert who the media calls when there's major news within their industry. These customers issue dozens of press releases and consistently get media attention. These are the people who send me quite a few testimonials.
-2% make it and obsession. They figure out how to write copy that speaks to journalists while highlighting an idea in the most newsworthy way. They figure out how to analyze trends and try to make the news rather than piggyback off of it. These customers conduct industry surveys and publish the results, generating a lot of media attention. They conduct market research (it's not rocket science but most people just never get around to doing it) and they dominate their industry. They avail themselves of every PR opportunity and they have the attitude that they only need to get media coverage in one or two major publications at a time to pay for itself several times over.These are the people who send me LOTS of testimonials.
(More disclosure: just because you're a top 10% or top 5% or top 2% or 1% implementor does NOT guarantee success. Being the best requires trial and failure. My most successful clients fail perhaps TWO THIRDS of the time. Wrong hook, wrong timing, wrong targets, the reasons are endless. But they look at failures as TESTING and keep going. They learn to not take failures personally. They succeed.
-1% Embrace total mastery. They want to BE THE BEST and the most well-respected. They are not just respected in their industry, they are revered. They KNOW the industry and their end users better than the end users know themselves. These are the customers I lose but love to lose. They become such a hot source for news and quotes within a particular industry, they wake up to voice mails from journalists trying to get a quote on a particular merger, regulation, etc. They no longer need to issue press releases. All roads lead to them.
This top 1% is committed to their expertise, continuing to devote time to education, analyzing trends, rumors and forecasts – during plateaus and during times of great prosperity. Either way, they learn with diligence and continue to become more and more valuable within an industry. This is not an easy road and that's fine. I cannot afford to lose lots of customers to this path. :)
While I don't guarantee success, I promise to deliver the best know-how I can combined with the best press release writing and distribution service in the industry. I cannot recall the last client who did 8 press releases with no actual media coverage. I can point you to many dozens who did 8 press releases and received a fair amount of media coverage.
If you are open to failing your way to success by learning from those failures, you will go far with PR.
Most of my customers are not successful. My service doesn't work for everyone. However, it generally works over time with continued effort and refining. Most people don't bother to do either (putting in the effort of a series of releases over time and continually improving the ideas/hooks they try). So the average customer looks at PR and says, "Meh," there are a minority who do quite well at a minimal cost. They are not average. They are exceptional.
If any of this doesn't feel right with you, please go elsewhere. I don't need to strong arm anyone or try to convince those who are tire kickers at heart chasing one marketing shiny object after another.
To your success,