-
September 2, 2010
5 Mistakes Professionals Make When Writing Books
Writing a book is a stellar way to prove your expertise in your field and further your personal brand. Just don’t let your book writing process backfire by making any of these common mistakes: (Read more…)
-
July 27, 2010
Writing a Book as a Public Relations Tool
No matter what industry you’ve made your career in, there is always going to be a competitor out there who is more skilled, has more years of experience, or has better name recognition. You can narrow that gap though, by writing a book. Though digital media promoters might say otherwise, we are still a culture that respects the power of the written word. An expert who is confident and knowledgeable enough to set her expertise in stone with a book will win instant credibility in the eyes of potential partners, clients and customers. (Read more…)