1. May 12, 2011

    What Company Blog Readers Really Want to Know about Your Business

    Are you thinking about starting up a blog for your business? A solid idea! Many companies are moving in this direction to inspire a sense of openness with their customers. It can provide a direct customer-to-business information superhighway that gives people insight into how your company works. (Read more…)

  2. March 23, 2011

    Is Customer Service Now Part of PR?

    Now that things like social media are part of a PR pro’s daily life, it may seem that the job is becoming almost a customer service career. Updating Facebook to calm nerves, responding on Twitter to put out fires. Is PR really heading toward turning us into glorified customer service reps, or is it still, basically, the same kind of business we’re used to? (Read more…)

  3. February 16, 2009

    Why Every Company Needs a Web Site

    Some companies who build web sites today are still not completely sure what the web can do for them; “build a web site” becomes an entry on a “to do” checklist between “buy pencils” and “pick up non-fat creamer for office.” (Read more…)

  4. December 30, 2008

    Public Relations Basics: Optimizing Your Online Presence

    By now most organizations — non-profit or for-profit, large or small — have added a web presence to their public relations efforts. It’s not enough, however, just to have a web site. Leaving it dangling out there in cyberspace like a forlorn little planet in a faraway galaxy is a mistake that’s far too common, even among those in the public relations game. Your web site can’t work for you unless you first work for it. The following tips will help you promote your web site easily and effectively. (Read more…)

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