1. April 28, 2009

    Feature Me!

    Small or large, all companies hunger for feature stories highlighting the positive elements of their businesses. Feature stories in newspapers or magazines make for great calling cards when trying to close a deal, hire employees, attract investors, and draw consumers, clients, or customers. Getting the story published, however, can be a gut-wrenching and lengthy affair. Getting the story to read how you want is even more difficult. Here are five tips for pitching a feature story and making it a public relations winner. (Read more…)

  2. April 2, 2001

    Customers Behaving Badly

    One of the clauses contained in the contracts we sign with our customers includes language that, when the legalese is deciphered, basically says that our customers cannot publicly denigrate us. This means that a customer can’t go to the media, a message board, or a conference and blame us for something or trash-talk us. (Read more…)