Writing for the Future: The Top Features of a Success-Driving Press Release
Having your brand featured in a major media publication can mean thousands of dollars in sales. But how do you generate awareness about your business? And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. … Read more
8 Easy SEO Tricks to Improve Your Press Releases
Press releases are the backbone of your marketing efforts. They’re your first chance to showcase your company’s services or products to your intended audience- it’s imperative that you get it right. The key to building an effective press release strategy is promoting high-quality content using searc… Read more
The New 10 Commandments of Press Releases
A lot has changed with press releases over the years, particularly in the last few months thanks to Google’s algorithm updates. While the press release is still alive and well, not to mention very useful, it’s undoubtedly in a period of transition. That’s why I thought it’d be a good idea to come up with a set … Read more
How to Work a Conference/Trade Show Part 1: Pre-Planning
You just arrived at the Wichita, Kansas Mega Window Treatment Expo, materials in hand, ready to set up shop. You’ve got all your customers and networking partners in one place, so all you need to do now is…what? Scour the walkways for interested parties? Attend as many panels as possible? Stick to the after … Read more
Exploring the Audio-Visual Side of Public Relations
Television interviews with great visuals instantly grab viewers’ attention. Yet many public relations firms fail to plan their visual content before approaching TV producers. In a multi-media world, public relations isn’t just about text-based press releases or well-written speech… Read more