The PR Losers of 2006

Hewlett-Packard: The boardroom spying scandal cost Chairwoman Patricia Dunn her job and the company its prestige. The term “HP Way” has taken on a whole new meaning as a result. (Read more…)

Lessons From the Campaign Trail

The only thing that will bring more excitement than the election before Nov. 2 is if the Boston Red Sox miraculously fall apart and lose the last four games of the World Series. Stranger things have happened — just ask the New York Yankees. Nonetheless, with the election on tap for next Tuesday, I thought it would be a good time to take a look at the PR winners and losers of what we Americans like to call the democratic process. (Read more…)

Does Visibility Equal a Good Reputation?

“I know I got a bad reputation/ And it isn’t just talk, talk, talk” — from “Bad Reputation” by Freedy Johnston

Leafing through The Wall Street Journal the other day, I came across a story entitled, “Ranking Corporate Reputations.” The article was related to Harris Interactive’s seventh annual RQ (reputation quotient) report, and I was curious to see what companies topped, and bottomed, the list. (Read more…)