trade shows

February 27, 2009
Current PR Trends

New budgets, failing corporations, and a strained economy highlight the news in print, radio, and TV. Here’s another trend I’ve noted: business as usual. The Wall Street Journal has been covering companies big and small launching new products, hiring key staff, and just doing what they’ve always done. (Read more…)
January 5, 2009
Meet the Press: Tips for Your First Media Interview

Congratulations! Your start-up company’s ready to announce its first product. Or maybe you’re handling a competitive announcement from one division of a huge corporation. Or maybe you’re somewhere between big business and entrepreneurship. Whatever the size of your organization, you’ve moved into the public relations stage. Let’s assume everything is ready: press list, press release, booth reserved at key trade shows. You’re good to go, right? Wrong. Because unless you and your staff are prepared for the series of media interviews that are (hopefully) about to ensue, you could be setting yourself up for disaster. (Read more…)
December 17, 2008
In Public Relations, It’s a Fine Line Between Gift and Bribe

There is nothing wrong with giving gifts–unless you work in public relations and your recipient is a journalist. There is a very fine line between a token of appreciation and a bribe. It is a line that once crossed can cause problems not easily rectified, problems that go beyond a public relations snafu. So when I received the following email, I had to do some serious thinking. (Read more…)

Current PR Trends

Meet the Press: Tips for Your First Media Interview

In Public Relations, It’s a Fine Line Between Gift and Bribe

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