third party

June 16, 2011
How Social Media has Changed Customer Service Forever

Think your business can just run things like you used to? You’ve probably already found out the hard way, but social media and other online experiences have changed the face of customer service. The average consumer is much savvier than they were just a few years ago. Plus, even if they aren’t savvy, they have a wealth of information available to them at their fingertips. (Read more…)
April 10, 2009
Perfecting Your PR Pitch

We see experts quoted in newspapers and magazines every day; journalists rely on third-party sources to offer unbiased opinions or to help sort through facts. The most inexperienced journalist can follow a formula and write a story about, say, computer viruses. However, without an expert to validate the subject, the story will ring hollow. Public relations consultants can help position clients as experts through an “expert pitch.” All it takes is a simple email. (Read more…)

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