television news

September 15, 2011
What Constitutes a PR Conflict of Interest?

Conflicts of interest can sneak up on you. The obvious basic definition of a PR conflict of interest is being involved in multiple interests where one could possibly corrupt your decision making of the other. A very obvious example would be working for a video game company while you own stock in their major competitor. The possibility exists that your PR decisions would not be as honest in this situation, as lowering your employers’ sales might increase your own bank account. (Read more…)
April 14, 2009
Public Relations Basics: Mastering the Television Interview Process

During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there’s a lot more to an effective television interview. (Read more…)
January 15, 2009
Better Public Relations Through Media Chemistry

I called Emily Lenzner because I wanted to get inside a public relations pro’s brain. Lenzner has been a spokesperson for Tom Golisano, an Independence Party candidate in New York. She was once in corporate communications for internet and technology companies. And she was also once a television news producer in Seattle. She knows public relations. She knows the media. She knows plenty of tips for public relations pros when it comes to dealing with journalists. And vice versa. (Read more…)

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