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  1. March 16, 2009

    Setting Up “Green” Initiatives at Your Public Relations Firm

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    While a lot of public relations firms are currently pushing the “green” initiatives of their clients, I wonder whether the firms themselves are practicing what their clients are preaching. Compared to other businesses, public relations firms probably expend a fairly minimal amount of energy. (Read more…)

  2. December 5, 2008

    What’s the Right Public Relations Agency for You?

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    When choosing the right public relations agency for your business, you first must determine your goals. Do you want to enhance brand awareness? Establish solid media relations? Drive customers to your business? All of the above? The answers to these and other questions will help you determine what size public relations agency can best serve your needs. (Read more…)