1. March 9, 2009

    A Week on the Other Side of Public Relations

    The following is a look at one week in the life of an ex-journalist–i.e., me–and the public relations headaches and hurdles I had to deal with. There may be some happy stories in there as well. Think of this a little look behind the scenes for public relations professionals wondering how their work truly impacts those writers and reporters they spend their workweek wooing. (Read more…)

  2. March 6, 2009

    The Value of Loyalty in Public Relations

    Several years ago, I had a stunning conversation with someone who worked in the public relations industry. She was employed by a large technology company that I was covering closely as a journalist. Her company was in trouble, and all signs pointed to something deeper than a sagging global economy as the reason. (Read more…)