1. July 7, 2011

    Blogger Outreach Tip: Target Smaller Bloggers

    Blogger outreach is an important aspect of almost any marketing and PR campaign. Millions of people read blogs daily, and they stay on the internet forever. So, whether you’re trying to get guest blogging opportunities, have your product reviewed, or you just want a blogger to cover some piece of company news, there’s a lot to be gained from reaching out to bloggers. (Read more…)

  2. February 22, 2011

    7 Reasons Subscribers Don’t Open Your Emails

    If your business relies on email marketing, you’re probably pretty obsessed with open rates. Because if people aren’t opening your emails, they aren’t taking advantage of your offers, sharing your content, or doing anything else you need them to do. (Read more…)

  3. January 18, 2011

    How to Keep Your Audience Returning to Your Website

    Have you ever surfed your way to a beautiful, interesting and informative website? You spent a few minutes on it, thought about how clever it was, and then some other shiny internet link caught your attention. Soon, the original fascinating site was lost in a morass of internet tabs and eventually closed. Weeks later, perhaps, you tried to remember the name of the site, but gave up. Or, worse, maybe you never even thought about the site again at all. (Read more…)

  4. August 30, 2010

    Do You Have Goals for Your Blog?

    Why are you blogging? Are you just doing it because “it’s the thing to do”? Just because everyone else has a blog doesn’t mean you should have one too. You need to have a reason behind your blogging, and you need to have specific goals you want to achieve through your blogging efforts. Otherwise, you’re just wasting a bunch of time. And in my world, time is money. (Read more…)

  5. August 25, 2009

    Why Email Newsletters Are Doomed

    I’ve been with email newsletter publisher iContact since December using the same list of approximately 12,000 subscribers. Well, a recent newsletter triggered some AOL unsubscribes in which AOL users find it easier to flag as spam than go through the effort to find an unsubscribe link. (Read more…)

  6. January 8, 2009

    Turning Down a Press Opportunity Isn’t PR Suicide

    Many public relations professionals may find it hard to believe, but it’s okay to turn down a press opportunity. And I’m not talking about opportunities where you may get sandbagged by a reporter. I’m talking about a press opportunity that looks good, at least on the surface. (Read more…)

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