PR Fuel: PR News, Views, & Stews

Posts Tagged ‘subject lines’

February 1, 2013

How to Improve Your Email Deliverability Rates in 9 Easy Steps

Whether you’re emailing reporters, bloggers, prospects, customers, or some other group, the most important first step is to make sure your messages actually get delivered. Marketers and PR people often struggle heavily with email deliverability rates. It’s a constant battle to keep emails from bouncing back or getting flagged as SPAM, but the very fate of your campaigns relies on your ability to get your emails in the inboxes of your target recipients. (Read more…)

January 9, 2013

The 3 Goals of Every Email You Send to a Reporter

Every time you write and send an email to a reporter, there’s a purpose behind it. Every email has certain things that you want it to achieve. And how effectively you’re able to achieve those things determines how successful your PR efforts will be. (Read more…)

August 20, 2012

7 Reasons People Unsubscribe from Your Email List

Are you hemorrhaging email list subscribers? If so, maybe you’re making one of these mistakes: (Read more…)

November 16, 2010

20 Signs You Are a Spammer

1. You think the CAN-SPAM Act doesn’t apply to you. Not sure if you’re in compliance? Read the CAN-SPAM Act here. (Read more…)