1. November 18, 2011

    What’s the Next Big Innovation in PR?

    Scores of PR Pros around the world are always looking for the next big thing. The truth is, it’s really hard to accurately predict what awaits us in the future. We can only speculate on the evolution of current trends and practices. (Read more…)

  2. November 16, 2010

    20 Signs You Are a Spammer

    1. You think the CAN-SPAM Act doesn’t apply to you. Not sure if you’re in compliance? Read the CAN-SPAM Act here. (Read more…)

  3. September 14, 2010

    7 Reasons Companies Are Still Skeptical Of Social Media

    Spending on social media marketing has exploded, and all signs show that spending will continue to increase at a sharp rate over the next few years. This year alone, social media spending is expected to be in the billions. That’s because a ton of companies – from small businesses to huge corporations – are jumping on the social media bandwagon so they can “join the conversation.” (Read more…)

  4. April 28, 2010

    The Myth of the Social Media Expert

    As social media marketing has risen to prominence, it seems like a day doesn’t go by where I don’t come across a blog post or an article telling me how I need to use social media. Everyone thinks he or she is a social media expert. Honestly, I’m pretty sick of it. (Read more…)

  5. January 27, 2010

    5 Potential Negative Effects of Your Social Media Obsession

    Blogs. Twitter profiles. Facebook fan pages. These are just a few of the sources of our growing social media obsession. Every day, more and more businesses are jumping on the social media bandwagon with high hopes of engaging consumers and getting more sales. (Read more…)

  6. December 22, 2009

    Social Media Company Policies: Are They Necessary?

    In case you haven’t noticed, we’re smack dab in the middle of a social media craze. Companies are starting up their own blogs, and employees are connecting with customers through Twitter. And while you already know that an active social media presence has numerous benefits, you might have overlooked the potential dangers that come with putting your company front and center in the social media universe. (Read more…)

  7. December 15, 2009

    How to Create a Buzz for Your Business

    Traditional advertisements and marketing campaigns can only take your business so far. If you want to truly spread the message, you need to create a buzz about your business. After all, what better way to get your name out there than to let your audience do it for you? (Read more…)

  8. December 3, 2009

    7 Ways to Position Yourself as an Expert

    Lack of credibility is one of the biggest obstacles companies have to overcome when doing business online. Let’s face it: Customers have their B.S. detectors on full alert when shopping online as they don’t want to get ripped off by some company they’ve never heard of. What does this mean for you? (Read more…)

  9. November 27, 2009

    The True Cost of Bad Publicity

    It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. (Read more…)

  10. February 27, 2009

    A Decade of Changes in the World of Public Relations

    Recently I received a batch of CDs that contained a digital history of a little more than two years of my life. There were email exchanges with long-lost friends, spreadsheets containing old NCAA basketball tournament picks, and over 1,500 documents, including hundreds related to my old business. (Read more…)