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Posts Tagged ‘social networks’

June 3, 2013

4 Ways to Grow a Smarter Business Network

Knowing the right people and having strong relationships with them that are built on trust can go a long way to helping you grow your business. The stronger your network, the wider your reach will be. But it’s not enough just to attend a networking event, shake a few hands, and hand out some business cards every few weeks. Going through the motions will get you nowhere, and networking isn’t something you should only do at special events. (Read more…)

May 13, 2013

Are You a Rude Guest Blogger?

Guest blogging is a PR and marketing tactic that is all too often overlooked. Being a guest blogger can offer you a number of benefits. It can get your name out there, help you position yourself as an expert, drive traffic back to your website, get you links that help improve your search engine rankings, and so much more. (Read more…)

April 22, 2013

How to Get People Talking about Your Media Interview

What’s the point of nailing your media interview if no one notices it or cares about it? Your goal should be to get as many people talking about your interview as possible. These interview opportunities don’t always come so easily, so it’s important that you get as much as you can out of every one of them. (Read more…)

April 12, 2013

Are You a Good Social Media Listener?

When we talk about using social media for PR and marketing, we typically tend to focus on the messages you’re sending out to your target audience. Make no mistake, the content you share is incredibly important in your PR and marketing efforts. However, it’s important to remember that social networks provide a channel for two-way communication. That means you have to talk and, just as importantly, you have to listen. (Read more…)

March 5, 2013

5 Tips for Getting More Shares on Your Blog Posts

Every blogger wants lots of traffic and a strong base of readers, and one of the ways to get these things is by getting your blog posts a high number of shares on Facebook, Twitter, Google+, LinkedIn, and other channels. But getting tons of Tweets and Likes isn’t exactly easy. Just because you write a great post doesn’t mean that it’s going to go viral across the social networks. It takes a lot of work and a little bit of luck to get lots of shares on your blog posts. (Read more…)

January 21, 2013

4 Ways You Can Be More Efficient At Social Networking

Let’s face it – social networks can be a time suck. In fact, social media now accounts for 18% of all time spent online. With the average Facebook user spending about 7 hours each month on the site, the average tumblr and Pinterest users spending 1.5 hours each month on those sites respectively, the average Twitter user spending 21 minutes each month Tweeting, and the average LinkedIn user spending 17 minutes a month on the site, it’s clear that people devote a lot of time to social networking. (Read more…)

November 13, 2012

5 Simple Rules for Success with Instagram

Recently, I shared some impressive statistics about the popularity of Instagram and discussed some of the different ways you can use this social media app for PR. Today, I want to delve a little deeper into the subject and talk more about the approaches your business can take and the general etiquette you need to keep in mind when using Instagram for your business. (Read more…)

November 18, 2011

What’s the Next Big Innovation in PR?

Scores of PR Pros around the world are always looking for the next big thing. The truth is, it’s really hard to accurately predict what awaits us in the future. We can only speculate on the evolution of current trends and practices. (Read more…)

November 16, 2010

20 Signs You Are a Spammer

1. You think the CAN-SPAM Act doesn’t apply to you. Not sure if you’re in compliance? Read the CAN-SPAM Act here. (Read more…)

September 14, 2010

7 Reasons Companies Are Still Skeptical Of Social Media

Spending on social media marketing has exploded, and all signs show that spending will continue to increase at a sharp rate over the next few years. This year alone, social media spending is expected to be in the billions. That’s because a ton of companies – from small businesses to huge corporations – are jumping on the social media bandwagon so they can “join the conversation.” (Read more…)