Social Media

November 24, 2009
Leveraging the Traditional Press Release through Social Media

Press releases are, and have always been, a potentially powerful but rather inefficient way of reaching the people in which you’re most interested. And today, the press release tactic is based on an aging PR model. Experienced practitioners refer to the old model as ‘Influencing the Influencers.’ (Read more…)
November 18, 2009
The Fall of PR and the Rise of Social Media

Al and Laura Ries said it best in The Fall of Advertising and the Rise of PR. They just didn’t take into account the idea that social media would come along and obliterate the practice of traditional public relations as we know it. (Read more…)
March 5, 2009
Faced on Facebook: Unintended Consequences of Social Media

My friend, whom I love dearly, believes she is the most unphotogenic person in the world. I beg to differ and when I tell her so, I offer up my own photographic evidence. It matters not; she scurries away when a camera is in sight and went so far as to vet her best friend’s wedding photos to ensure that only the best photos made it onto a photo-sharing website. Last week, my friend was very upset with me. (Read more…)

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