senator john kerry

April 13, 2009
Note to PR Pros: Keep Your Key Messages Consistent

Consistency in public relations is important. Public relations consultants and corporate executives are often told to “stay on message” and not to stray from a script. Companies and organizations put an enormous amount of time and energy into hammering home a consistent key messages, be it through public statements, advertising, or simple branding. (Read more…)
May 10, 2001
The PR Losers of 2006

Hewlett-Packard: The boardroom spying scandal cost Chairwoman Patricia Dunn her job and the company its prestige. The term “HP Way” has taken on a whole new meaning as a result. (Read more…)
April 20, 2001
Dirty Words

Arizona Senator John McCain, Massachusetts Governor Mitt Romney and White House Press Secretary Tony Snow all have at least two things in common: They are all Republicans and they have caught flack for using the term “tar baby.” (Read more…)
March 3, 2001
Lessons From the Campaign Trail

The only thing that will bring more excitement than the election before Nov. 2 is if the Boston Red Sox miraculously fall apart and lose the last four games of the World Series. Stranger things have happened — just ask the New York Yankees. Nonetheless, with the election on tap for next Tuesday, I thought it would be a good time to take a look at the PR winners and losers of what we Americans like to call the democratic process. (Read more…)
March 1, 2001
How To Destroy Your Business

For some reason, the most exciting PR disasters always involve the media. (Read more…)

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