search engines

March 10, 2010
PR and SEO: A Match Made in Heaven?

You may have recently heard the term Public Relations 2.0. If you haven’t, you’re probably shaking your head right now. In a nutshell, PR 2.0 is the process of using Web 2.0 methods like search engine optimization (SEO) as part of your company’s PR push. The connection is intuitive. PR pros want their product, company or cause to appear in as many places as possible. SEO experts want optimum placement on page one of search engine websites like Google, Yahoo! and Bing. Both want this placement to attract attention. So how do PR pros apply the principles of SEO to online press releases? (Read more…)
February 9, 2010
Reputation Management: Dominating the Search Results for Your Company Name

Search engines have become a heavily used tool by consumers gearing up for a purchase. In fact, a study by Enquiro found that customers turn to search engines often for guidance during the buying process. Notice the percentage of customers who turn to search engines during various stages of the buying cycle. (Read more…)
November 27, 2009
The True Cost of Bad Publicity

It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. (Read more…)
April 27, 2009
Can You Take a Vacation from Public Relations?

Half-day Fridays, long weekends, longer lunches, ducking out for “getaway” day baseball games, early afternoon drinks, meetings that last 18 holes. Summer is great fun, but some people in the public relations industry seem to be on a permanent vacation. Are you one of these PR slackers? (Read more…)
March 25, 2009
Research 101 – Beyond Search Engines

Old school web users may remember the days of clunky web searches and incomplete results. That’s all changed in the past few years and search engines are now staples of daily web use. A lot of the time, however, you won’t find the best PR information with a standard search engine. (Read more…)
March 13, 2009
Scanning the Globe for Public Relations News

To put together each PR Fuel story, we spend countless hours each week on research, scanning the globe for interesting stories, insights, and ideas from the world of public relations. These are just a few of the interesting PR-related items we’ve found recently. (Read more…)

« Previous Page

PR and SEO: A Match Made in Heaven?

Reputation Management: Dominating the Search Results for Your Company Name

The True Cost of Bad Publicity

Can You Take a Vacation from Public Relations?

Research 101 – Beyond Search Engines

Scanning the Globe for Public Relations News

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