research

March 25, 2009
Research 101 – Beyond Search Engines

Old school web users may remember the days of clunky web searches and incomplete results. That’s all changed in the past few years and search engines are now staples of daily web use. A lot of the time, however, you won’t find the best PR information with a standard search engine. (Read more…)
January 7, 2009
Public Relations Basics: Do Your Research

As a journalist, it wasn’t often that I listened to a public relations pitch. But then there were times when I was three hours from deadline and I still didn’t have a story. During one of those crunch times, I checked my voicemail and there was a new message from a public relations rep named Alyssa Shelasky, pitching me on a story that I would normally ignore. But Alyssa got me interested in a very easy way: she did her research. (Read more…)

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